riving growth through innovative lead generation and strategic marketing
Experienced in:
Financial Services, Healthcare, Professional Services, Construction and Property, Hospitality and Leisure
My expertise
Here's how I can boost your business:
- Implementing comprehensive lead generation strategies to drive revenue.
- Launching successful products and services across diverse sectors.
- Establishing and optimising marketing departments for enhanced performance.
- Challenging conventional methods to improve ROI and profitability without compromising customer experience.
My competitive edge
Energetic Marketing Innovator
I specialise in pushing boundaries to deliver measurable improvements in ROI and P&L, ensuring sustainable business growth.
About me
I consider myself a specialist in lead generation and am known for my entrepreneurial flair! I am a dynamic marketer with over 25 years of experience across diverse sectors, including Insurance, Hospitality, Property, Finance, Mortgages, IT, Telecoms, Energy, Manufacturing, and Legal. I have launched numerous successful products and services, established marketing departments for various organisations, and managed cross-functional teams both on-premise and virtually. I have experience in both B2B and B2C markets, with extensive work involving distributors and resellers across multiple industries.
I am a commercially driven professional known for leveraging the full marketing mix to drive business growth utilising and blending online and offline channels to optimise results. I have experience in leading brands through to SMEs and have implemented innovative strategies that enhance ROI and improve P&L performance, ensuring exceptional customer experience. With a reputation for challenging the norm, I take a thoughtful approach, understanding current processes and practices before recommending new directions.
My accomplishments include driving double-digit growth, executing successful digital transformations, and achieving significant profitability improvements. I advise at Board level, influencing business growth strategies and delivering impactful results. I am passionate about mentoring teams and fostering organisational change, but continue to push boundaries and lead businesses towards ongoing and sustained success.
Snapshot Achievements:
- Investment & Fund Management: Boosted share price by 38%, new business by 15%, and pipeline enquiries by 33%, with client retention rising to 98%.
- Telecoms & IT: Created a £0.5m enquiry pipeline in four months.
- Asset Finance: Exceeded targets with 105% volume and income through a European roll-out.
- Legal Sector: Increased fee income by 20% in 18 months, doubling it in two years, and introduced new funding sources.
- Financial Services: Saved £4m in 18 months with a product portal; drove 70% income growth for a new insurance product.
- Hospitality: Cut PPC costs, increasing enquiries by 200%, and developed acquisition profitability models.
- Retail & Gaming: Achieved 350% YOY growth for prepaid cards, boosting profitability from 25% to 45%.
Some of my large business experience includes household names such as RBS; NatWest; PCWorld Business; Canon, Asos.
Fun facts
- Running Enthusiast: Discovered running... and not looked back.. Just wish my knee would behave itself!
- A Cake Connoisseur – I am an expert cake taster... eater (maybe not baker)!
- An Interior Design Enthusiast – a passion for property in both commercial and residential – changing, transforming and making it desirable!
