Fiona Bowyer

Experience

Kohler Co

Range management and development delivered 15% sales growth.

Bristan

Improvements in new product development processes improved vitality and delivered 2% share growth. Pricing review and strategy delivered +1% margin enhancement. Clear segmentation and messaging to audiences to deliver desired growth in shower sales.(+18%)

Franke

Multichannel campaigns, customer segmentation and content strategy. Specification marketing plan delivered growth of 5% in specified business.

Delta Balustrades

Developed a supply only strategy to support business growth, including a review of collateral required to support change, within a cost effective marketing plan. Implemented a product launch exceeding attendance targets for a revolutionary pre installed balustrade. Developed a strategy for influencing architects which included new web pages and hierarchy to support ease of specification.

Joloda Hydraroll Ltd

Strategy to demonstrate position of global leader; implemented brand review. Developed new branding to support future growth. Introduced measurement and metrics to monitor and improve marketing activity. Implemented CRM to facilitate future lead generation activity and improve business efficiency. Website development to deliver increased lead generation activity.