Fiona West

My expertise

Here’s how I can help your business thrive: 

• Enabling and driving growth by integrating clear sighted business goals with ROI focussed marketing strategy.  
• Crafting inspirational brand messaging and engaging concepts that resonate with target audiences and authentically reflect your value proposition.
• Developing and executing comprehensive multi-channel marketing strategies
• Leading cross-functional teams and supplier portfolios to deliver effective marketing programmes.
• Experience in helping SMEs in a wide range of sectors, with specific expertise in travel & tourism, retail, professional services consultancy and cyber security. 

My competitive edge

Clear strategic thinking and distinctive, truthful branding 
I believe that commercial ambition and effective marketing strategies must be indivisibly linked. My approach to branding and conceptual development is driven by a passion for the way that exciting creative ideas from the heart of a brand can effectively connect with audiences.  

About me

With over 25 years of marketing expertise, I specialise in helping ambitious businesses align their company vision and marketing strategies to achieve sustainable growth. I work collaboratively within your leadership team, using market data, customer insight and brand truths to create actionable, accountable strategies that deliver business results. 

I’ve worked with cyber security consultancy FullProxy for 2 years, creating and delivering a business, sales & marketing strategy to pivot the brand from a low margin reseller to an established professional services consultancy. The business entered 2025 with a healthy sales pipeline up 89% YOY.  

At Wayfairer Travel, I led an inspirational rebrand and business growth programme, developing sales & marketing strategies that were fundamental to the company’s spectacular 135+% growth within 15 months. 

At Optima Systems Consultancy, I refreshed the website and branding, increasing web traffic by 400% in just six months and providing a comprehensive branding system that has been used to underpin strong consistent marketing for over 6 years. 

In my previous career as agency account director for multiple global brands, I led the UK & International Royal Caribbean International consumer facing agency marketing team. We re-envisaged and expanded the cruise category for the UK audience through advanced database modelling and extensive qualitative research insight, resulting in a fresh exciting brand that defied cruise positioning.   

As Deloitte’s account director I successfully implemented their complex global rebrand for the UK business, ensuring seamless adoption across all business units and maintaining consistency as the brand guardian.  

And I began my career inhouse with electrical retailer Comet, managing complex national press, radio and TV campaigns to the tightest of deadlines. 

Fun facts

• I’ve got itchy feet and indulge my travel bug as often as possible. I’m loving teaching my kids how to be brilliant travellers too.
• I’m addicted to curry and endlessly strive to cook more curry, different curry, the best curry ever. Or just go travelling to look for more curry.
• I’m a shameless book worm and own many more books than is strictly necessary. But they’re all mine.