Transforming Business Growth through Tangible Marketing Strategies and Insight
Experienced in:
Healthcare, Retail and E-commerce, Education, Public Sector and Non-Profit
My expertise
Unlocking your business potential with targeted marketing and business wide strategies:
- Develop and execute comprehensive marketing strategies aligned with business objectives.
- Lead brand refresh initiatives to enhance market positioning and customer engagement.
- Implement data-driven campaigns to boost lead generation and sales performance.
- Coach and mentor teams to build high-performing marketing functions.
My competitive edge
Driving substantial business growth through innovative marketing leadership.
I leverage a blend of strategic insight and tactical execution to deliver measurable results across diverse industries.
About me
With nearly three decades of experience in both B2B and B2C sectors, I've helped businesses scale and transform through effective marketing strategies. My career began at Blockbuster Entertainment, where I led multiple projects, including new store openings and brand expansion into new product lines. These efforts culminated in innovative distribution strategies that positioned the brand for continued growth.
At GN Resound UK/GN Group Denmark, I played a pivotal role in growing UK sales from £10M to £22M over six years. By implementing a multi-channel marketing strategy, I helped expand market share and developed some of the most successful hearing aid models in the company’s history. This success was also driven by my management of a £20M international budget and my leadership of global product launches, spending two years based in Copenhagen.
As a co-founder of Hearing Direct, I scaled the business from startup to an £8M valuation, overseeing operations across the UK, USA, France, Australia, and the EU. By introducing new technology and integrating a comprehensive ERP system, I facilitated the growth of the company into an international player, leading a cross-functional team of 20 people. My experience has consistently been about creating growth strategies that generate both short-term impact and long-term value.
Fun facts
- I am a trained croupier with a gaming license to deal roulette and blackjack in UK and International casinos!
- I am one of the few English men to have ever lifted the Football World Cup!
