Uncovering marketing challenges and unlocking growth potential for ambitious businesses.
Experienced in:
Healthcare, Manufacturing, Construction and Property, Transportation and Logistics, Hospitality and Leisure
My expertise
Here’s how I can help your business thrive:
- Strategic marketing planning and implementation
- Brand development and positioning
- Digital Marketing and Lead Generation – particularly around Customer Relationship Management (CRM) & Artificial Intelligence (AI)
- NPD & Product Management
- Sales and Marketing Alignment
- Supporting change management initiatives with marketing at the core.
My competitive edge
Proven track record: Delivering measurable results across diverse industriesI combine a strategic mindset with hands-on experience to craft solutions that work in the real world, not just on paper.
About me
As Regional Director and Fractional CMO for Yorkshire and Scotland at The Marketing Centre, I work alongside business leaders to ensure their marketing challenges are understood and tackled effectively. My role is about connecting businesses with the right expertise from our team of fractional CMOs and delivering the tailored strategies they need to succeed.
With over two decades of experience in senior marketing and general management roles across industries such as engineering, textiles, and construction, I've consistently delivered measurable outcomes. Throughout my career, I've led successful initiatives in NPD, brand repositioning, CRM implementation, and digital marketing strategy, resulting in significant improvements in top-line growth, market share, customer retention, and sales conversions. At The Marketing Centre, I've consistently helped SME clients achieve an average of 15-25% year-on-year growth through strategic marketing initiatives.
My passion lies in working with people to help businesses achieve concrete results, from building stronger brands to driving profitable growth. By leveraging my diverse experience and staying at the forefront of marketing trends, I provide SMEs with the strategic guidance and practical solutions they need to thrive in today's competitive landscape.
Fun facts
- Average Saxophone Player: I picked up the saxophone during my school days. While I may not be the next Charlie Parker, my enthusiasm more than makes up for my mediocre skills.
- Motorhome Adventurer: In 2023, I took the plunge into the world of mobile living by acquiring a motorhome. Now, I'm on an exciting journey of discovery, learning the ins and outs of life on wheels.