Hannah Poulton
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Hannah Poulton

Role: Marketing Director
Region: Southern Counties

A creative, customer-focused marketing professional with more over 20 years’ multi-channel experience, combining strategic expertise with hands-on delivery.

Hannah’s background spans B2B and B2C, with particular expertise in financial services and SaaS, but having worked in partnership roles, complemented with voluntary experience, she has had the opportunity to work with a brands in a variety of sectors including retail, membership organisations, charity and sport.

Her key expertise is in brand, communications and relationship marketing, and having started out as a direct marketer, she’s always got an eye on the numbers and loves coming up with solutions that positively impact the bottom line.

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Experience


Principality Building Society

Headed newly formed multi-channel communications team to develop and deliver integrated marketing strategy. Led strategic rebrand, including commercial sponsorship of Principality Stadium, resulting in increase in brand awareness of more than 50%, positive brand association and consideration. Undertook full review of agency provision resulting in improved collaboration, efficiency and budget savings.

V12 Retail Finance

Provided marketing consultancy to retail partners including AO.com, Mamas and Papas, Tredz Bikes and GAK Music to help grow sales on finance. Delivered innovative, sector-specific B2B campaigns delivering 400% campaign ROI in year one through a mix of traditional and digital media, advertising and events.

Optimum Credit

Developed PR strategy, positioning key spokespeople as subject matter experts with industry specialist media. Developed ‘further lending’ campaign targeting existing borrowers, achieving 15% response rate.

Polaris Elements

Developed marketing strategy and plan from scratch, including recruitment, new website, CRM implementation and B2B lead generation.

Welsh Cycling

Non-Executive Board Director with marketing and communications portfolio.

Business insights
by Hannah Poulton

Marketing Director Hannah Poulton
Article
26 May 2023

Expert View: Building a Winning Marketing Function: Expert Advice for SMEs

Discover SME marketing success with insights from Marketing Director Hannah Poulton. Overcome...

Read article