Driving significant & profitable revenue growth through strategic marketing leadership
Experienced in:
Retail and E-commerce, Professional Services, Consumer Goods, Education, Hospitality and Leisure
My expertise
Here’s how I can help your business thrive:
- Turn customer insight into winning brand and marketing plans.
- Launch products and campaigns that deliver measurable sales results.
- Introduce digital strategies that increase customers, revenue and efficiency.
- Build and coach marketing teams for sustained results.
My competitive edge
I turn ambitious marketing visions into award-winning results that meet business goals.
With a track record of driving multi-million-pound growth, I thrive on creating brands and campaigns that over-achieve business results and get noticed.
About me
I’ve spent over 20 years helping businesses transform their marketing strategies into real-world success stories. At Hasbro, I revitalised the global Monopoly brand, launching new products and campaigns that doubled sales to over $400m and boosted profitability as well as winning a prestigious Cannes Digital Lion award. At Birds Eye, I led the launch of a new sub-brand that generated £50 million revenue in its first year, winning FMCG Launch of the Year award (Kantar).
While at Butlin’s, I drove significant growth in bookings through targeted demand-capture campaigns and website optimisation. At Hiscox Insurance, I developed marketing strategies targeting SMEs and high-net-worth individuals and driving the 7th fastest brand growth of any a brand in the UK at the time and over 10% growth in sales. Most recently, I’ve brought my expertise to smaller organisations The Design and Technology Association increased their penetration into primary schools from 6% to 20% with my help and DB Wider Fit Shoes have achieved record growth in the past 3 years with no additional marketing spend. Whether working with global corporations or small businesses, I thrive on turning marketing challenges into measurable growth opportunities.
Fun facts
- I have created two marketing campaign at separate companies that generated so much demand they crashed the website—a lesson in scaling!
- I once represented Monopoly on Good Morning America (US TV show) alongside Mr Monopoly! He told me the best strategies to win a game.
