Creating opportunity and success for you and your business
Experienced in:
Technology, Financial Services, Healthcare, Professional Services, Public Sector and Non-Profit
My expertise
Here’s how I can help your business thrive:
- By creating and delivering a rapid growth strategy and implementation plan for your business.
- By transforming your marketing to be 100% customer-focused on a budget that is sensible and pragmatic and delivers great results.
- By working with your teams to create a successful sales and marketing culture.
My competitive edge
Think of me as far more than a Marketing Director for your business. I have a background in corporate finance and fintech, hold Board positions in social enterprise and charity and I have acted as a Strategic Adviser for The British Library’s small business growth programme.
I really understand how to make your business grow in a way that utilises cash sensibly, focuses on what your customer really wants and how you can communicate simply.
About me
I take great business ideas and mould them into customer-focused products and services which are delivered quickly and pragmatically on time and to budget. I am a big advocate of collaborative working across teams and getting people engaged and involved in creating business success.
At MasterCard, I spearheaded a digital transformation programme for an international travel money product across 23 countries. Relaunched in just seven months, the platform increased digital sales by 40% and reduced customer support calls by 30%.
For private equity owned software businesses, I have shaped new market strategies, delivered new partner programmes, rebranded, rebooted marketing teams and secured seven figure investment into mobile and digital financial services software.
For The British Library, I have acted as a Strategic Marketing Adviser and mentor for over 50 fast growing small businesses as part of the Innovating for Growth Scale-Ups programme.
As a fractional CMO, I have supported and advised a broad spectrum of businesses, including digital health, social care (residential and homecare), property (retirement), financial services software products, learning platforms, consumer products, marketing services and social enterprises.
For every client, I combine customer insights with strategic planning to deliver impactful, customer-focussed marketing which delivers real business results.
Fun facts
- I seem to spend my spare time covered in mud thanks to dogs, gardening, and riding.
- When not covered in mud, I hold Directorships in 2 Not for Profit enterprises on The Romney Marsh.
