Shaping Brands and Strategies That Drive Business Growth
Experienced in:
Healthcare, Manufacturing, Retail and E-commerce, Consumer Goods, Hospitality and Leisure
My expertise
Let’s grow your business together:
- Develop strategic, insight-driven marketing plans that align with business objectives and deliver measurable impact.
- Create powerful business propositions by understanding what customers truly want and need.
- Build brands that resonate deeply with customers, carving out a unique market position.
- Mentor, empower and support teams and businesses to execute strategies with precision and creativity.
- Translate incisive strategy into practical action to ensure seamless execution.
My competitive edge
Harnessing customer insight and incisive strategic thinking to unlock growth.
I bring over 30 years of expertise in brand transformation and strategic marketing to deliver measurable business success.
About me
I’ve partnered with businesses across diverse sectors – from consumer goods to financial services – to help them realise their ambitions through effective marketing. I worked client-side for the early part of my career, before moving to consultancy and fractional marketing, with a few years of running a start-up in between.
At Unilever Foods, I crafted customer-centric strategies and launched new product propositions under the PG Tips and Lipton brands, delivering sustainable growth for the beverages category within both retail and food service sectors.
At Church & Dwight UK Ltd, I revitalised a portfolio of core brands, delivering double digit market share growth across 7 out of 8 categories. I also guided the acquisition of Batiste Dry Shampoo, setting it on the path to global success and increasing the acquisition business model by 25%.
As the founder of Troofoods Ltd, I transformed a kitchen-table idea into a recognised health food brand, securing listings in Sainsbury's, Waitrose, Boots and Holland & Barrett in the UK and Europe. I built a direct-to-consumer platform that connected directly with customer needs, ensuring the brand’s resilience during lockdown.
By working closely with business owners, I ask the tough questions and uncover what makes their business uniquely special. Together, we shape well-considered strategies and impactful activities that deliver tangible results and measurable growth.
Fun facts
- I’m a passionate foodie who loves cooking for friends. I even appeared on Couples Come Dine with Me – and won!
- My early morning dog walks by the sea are more than just exercise; they’re my time to reflect, recharge, and often spark the best ideas for the businesses I support.
