Iain Mallon

My expertise

Here's how I can boost your business: 

• Crafting unique value propositions that differentiate your brand 
• Developing targeted messaging to enhance customer engagement 
• Optimising customer journey processes for consistent delivery 
• Implementing strategic plans to increase market penetration and sales value 

My competitive edge

Strategic growth 
I specialise in creating and executing marketing strategies that drive business growth and enhance market presence. 

About me

I have 35 years’ experience developing unique value propositions, key messages and customer journey processes to ensure consistent delivery and to target B2B and D2C sectors. Clear targeting, planning, and messaging increases market penetration, conversion levels and the value of each sale. 

My background is in financial services and supporting small businesses: 

In Financial Services, I worked with AXA for 10 years and Scottish Provident for 4 years developing innovative digital propositions for brokers, Virgin, AA, John Lewis, Tesco, Connells-Countrywide, banks and building societies.  

In small businesses, I help develop unique value propositions, key messages and customer journey processes.  An implementation plan ensures clear targeting and increases market penetration and conversion levels. 

• In 2023 I developed a unique digital proposition for Vibrant Energy Matters.  The new offering was unique in the market and has been well received by UK retailers.  Newly won clients include Connells-Countrywide, Lloyds Bank, Nat West, Santander, Skipton, Aegon and B&Q 

• In 2023-24 I developed an international D2C growth strategy for luxury holidays.  Target key markets included UK & Europe, USA, Australia and Canada. Lead generation was increased by 30-40% and new profitable growth markets were secured. 

Fun facts

• Diver: I love travelling with my family and going diving.
• Travel Buff: I have lived in different countries around the world including India, Zambia, Venezuela, Spain and Portugal.