Iain Mallon

Iain Mallon

Role: Marketing Director
Region: West Country and Wales

Iain has 35 years’ experience developing unique value propositions, key messages and customer journey processes to ensure consistent delivery and to target B2B and D2C sectors. Clear targeting, planning, and messaging increases market penetration, conversion levels and the value of each sale.

Experience


Latcham Services Oct 2023 to Present
Developed a Value Proposition and key messages to attract new prospects.  Designed and implemented a marketing growth strategy and plan with a focus on brand awareness and new lead generation in line with the overall business strategy.

Dawleys Services June to Nov 2024
Helped to develop a Value Proposition and growth strategy to attract new prospects to grow the business.

Wayfairer Travel Oct 2023 to March 2024 
Developed an international D2C strategy for luxury holidays

Vibrant Energy Matters May 2022 to Oct 2023
Creating a unique digital offering to diversify services into retailers including Lloyds, NatWest, Skipton Building Society and B&Q

Waste Efficiency, March 2021 to July 2022                     
Developing a marketing pipeline to deliver large scale sales qualified leads.  Account-based marketing targeting specific segments to build awareness and confidence in the brand. Delivered a sustainable lead generation pipeline to meet growth targets.. 

Hills Waste Solutions - Dec 2020 to Dec 2021
Proposed and developed a digital marketing strategy for automated client onboarding, new website and prospect pipeline.  The strategy allowed Sales to be freed up to focus and convert larger prospects.

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