Ian Grundy

Experience

Spring Professional
Successfully launched a new recruitment brand across 10 markets, establishing brand guidelines, marketing operations, website and database development, CRM selection and implementation, digital media tactics and content management programs. These initiatives significantly enhanced brand awareness and drove new business and profitability as this new brand became established.

The Adecco Group
Led comprehensive marketing restructuring and transformation projects across four markets over seven years, aligning marketing efforts with sales initiatives to boost client acquisition and retention in both B2B and B2C environments. This included restructuring marketing teams, developing actionable marketing plans – as well as serving as a fractional marketing director in various locations when required. As a result, marketing became recognised as a vital ‘investment’ rather than as a ‘cost’, contributing to the turnaround of previously loss-making businesses into profitable operations.

Citrus PR
Founder and Managing Director of a boutique public relations agency that expanded from one to six team members, developing an impressive client base including Nespresso, San Pellegrino, Siemens and Bosch Home Appliances amongst others. The agency consistently attracted large clients - and ‘punched above its weight’ - by demonstrating exceptional creativity and delivery of work that supported client growth. The firm was a runner-up ‘PR Agency of the Year’ after only its third year of operations.