Ian Webb

Ian Webb

Fractional CMO

Yorkshire and Scotland

Marketing Director of the Year 2023. Transforms businesses through specialist brand marketing, digital transformation and team development

Experienced in:
Financial Services, Retail and E-commerce, Professional Services, Construction and Property, Hospitality and Leisure

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My expertise

I bring a wealth of International and UK experience to drive your business forward and align to your commercial aspirations: 

  • Driving forward strategy, debate, alignment and commercial focus. 
  • Developing and executing comprehensive B2B and B2C marketing strategies. 
  • Leading digital transformation and e-commerce growth initiatives. 
  • Enhancing customer journeys and experiences across omni-channel platforms. 
  • Implementing rebranding and market segmentation to optimise profitability. 
  • Driving business turnaround programmes and organisational alignment. 
My competitive edge
Highly commercial and results orientated balanced with empathy and mid term team mentoring and development   
With extensive international experience, I specialise in pivoting brands through significant change, unlocking value, and delivering financial results. 
About me

I have led marketing transformations across various sectors, including construction, retail, leisure, FMCG, financial services, logistics, hire, and professional services. At Speedy Hire, I developed fully integrated B2B, B2C, retail, and digital marketing strategies, resulting in a strategic pivot into the consumer market and partnership with B&Q. At Antalis, I spearheaded digital transformation and e-commerce initiatives, achieving [Insert metric: e.g., “a X% boost in customer retention”] and driving significant business growth. 

During my tenure at Aggregate Industries, I managed the rebranding of 69 companies across 300 sites in the UK and Northern Europe, aligning group strategy and organisational values, which enabled us to win significant contracts within the London Olympics, Cross Rail and HS2 frameworks. At Barratt Developments, I led customer acquisition and retention programmes, introducing new identities for Barratt Developments PLC, Barratt Homes, and David Wilson Homes, contributing to the establishment of the UKs number one house builder group. 

Fun facts
  • Avid Hiker: I enjoy nothing more than hiking across the cold wet moors of Yorkshire  
  • Poor Skier: I’m still searching for the perfect carve 
Barratt Developments
Antalis
Aggregate

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