Jamie Cornforth
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Jamie Cornforth

Role: Marketing Director
Region: West Midlands
Jamie is a seasoned Marketing Director with a track record of building brands and driving profitable growth in the UK and Internationally.

His success transcends multiple industry sectors, and his leadership remit has stretched across insights, R&D, design, product, marketing, digital and retail.
Jamie drives interdepartmental connections and is skilled in fostering collaboration across departments to create conditions for business success.

He creates clarity and direction for the Marketing team, applying his big company experience pragmatically to smaller business environments, always working to clear commercial objectives that drive ROI. 

People have described Jamie as a passionate, strong and energetic leader. 
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Experience


Munchkin Baby
Led consumer-focussed efforts by segmenting audiences, distilling insights, and creating actionable plans driving profitable growth for this emerging, owner led Baby brand. 

Le Chameau
Played a pivotal role as part of the operating Board of this PE backed, luxury outdoor brand, actively contributing to the business sale. 
Elevated customer lifetime value through a transformative change, expanding brand into apparel and accessories.  Established most profitable consumer segments through meticulous segmentation studies and testing.  Catalysed digital expansion and heightened engagement through Pay-Per-Click, social media, content strategies and advanced analytics. 

Speedo International
Head of the Global Speedo brand, with responsibility across the 2012 and 2016 Olympics. Key responsibility to foster interdepartmental collaboration in service of business needs.
Spearheaded global strategic leadership and accountability for Insights, R&D, Design, Product & Category, Marketing, Digital & e-commerce.
Developed digital capability – partnership programmes, defining content strategy, building UX and UI experience, overhaul social media, introducing transactional web site. 

Waterford Wedgwood
Worked on a brand turnaround in this challenging business model. Focussed on growth through designer partnerships and productivity enhancement through process improvement and rationalisation. 

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