Energising businesses with bold marketing strategies
Experienced in:
Construction and Property, Manufacturing, Retail and E-commerce, Media and Entertainment, Public Sector and Non-Profit
My expertise
Here's how I can elevate your business:
- Developing and executing comprehensive marketing strategies that drive brand awareness, market expansion and revenue growth.
- Leading successful rebranding initiatives to unify diverse brands and enhance market positioning.
- Implementing multi-channel marketing campaigns that boost customer engagement and acquisition.
- Streamlining sales and marketing processes to improve lead generation and conversion rates.
My competitive edge
Defining market propositions and brand positioning to drive market impact
I specialise in helping businesses redefine their market proposition and positioning, supporting these with clear strategies and plans, cohesive branding and impactful marketing initiatives that deliver measurable outcomes.
About me
I’ve worked across a variety of industries throughout my career, creating well-defined marketing strategies, strong brands and great marketing teams that deliver growth.
- At Speedy Services plc, I transitioned the company from print-only to multi-channel digital marketing, launching new websites, ecommerce channels and building substantial online and social media audiences. All metrics ahead of target performance with utilisation of target products increasing from 56% to over 80%. I also negotiated and developed a partnership with TradePoint (B&Q) making Speedy their preferred equipment hire partner, generating £1m+ of new revenues from their SME customer base in 18 months.
- At Trinity Mirror (now Reach plc), the then leading print and online newspaper publisher and media business in the UK, I was a key driver of a business-wide sales and marketing transformation project, creating fully integrated sales and marketing teams, streamlined business processes, improved customer service and a refocused digital business that delivered over £2.5m in benefits including 150% year-on-year growth in online sales.
- During my tenure at Core Assets Group, I led a successful rebrand that united disparate operating service brands and locations under a cohesive identity. By reviewing and rebuilding the website and developing an online content marketing strategy, we achieved an 18% year-on-year increase in enquiry rates.
Fun facts
- A passion for the arts: my first career choice at 16 years was to be a ballerina and I’ve maintained my love of the arts ever since, be it dance, theatre, art or music, but I’ve never worked in the sector.
- A serial trustee: I’ve been a Board Trustee of several charities, using my director experience and marketing expertise to help each deliver on its mission and grow.
