Jayne Pooley

My expertise

Here's how I can elevate your business: 

• Crafting compelling marketing strategies, brand stories & value propositions 
• Developing impactful marketing campaigns and customer experience 
• Leading rebranding, brand development & product launch initiatives 
• Building high-performance teams & coaching marketing skills 
• Driving digital transformation & leveraging MarTech 

My competitive edge

Strategic marketing leader 
I'm a strategic marketing leader who builds high-performing teams, launches innovative products, and consistently drives revenue growth across diverse industries. 

About me

From launching industry-first campaigns at Telefonica O2 (including the first iPhone!) to driving 8% sales growth at Kantar, I thrive on delivering results that matter. My 25+ years of experience spans diverse industries—SaaS, telecommunications, healthcare, and more—working with everyone from global giants like BT and Microsoft to exciting start-ups and charities. 

I'm a marketing leader with a knack for building high-performing teams and crafting compelling brand stories. At Kantar, I spearheaded a digital shift, delivering global campaigns that achieved £180m+ growth. At Telefonica, I led initiatives supporting £200m+ growth, including transforming a 100+ person cross-functional team. 

In the start-up world, I co-created the brand and positioning for IVF Babble, engaging 4.5 million people and attracting 35,000 active subscribers. I'm equally passionate about helping SMEs scale and thrive. I've proven my ability to coach businesses, secure investment, and diversify strategies, leading to a 2.8% uplift in lead generation and 1.8% growth in the pipeline within three months at Keyloop, exceeding revenue targets by 40% YoY, and achieving an 8% sales performance improvement and £250M+ revenue increase at Telefonica, and also accelerated revenue growth by an average of 4.7% per market. 

I bring this expertise to help businesses like yours succeed in today's dynamic market. Whether you're looking to launch a new product, rebrand your company, or build a high-performing marketing team, I can provide the strategic guidance and hands-on support you need. 

Additional quantifiable outcomes could include specific metrics on market penetration, customer acquisition, or revenue growth. 

Fun facts

• Neurodiversity Navigator: My amazing neurodiverse twins are my greatest teachers. They've shown me that thinking outside the box isn't just a business cliché, it's a superpower! 

• Maestro Mishap: I love singing in the choir, but conducting? Turns out, I'm better at orchestrating product launches with a team of professionals! Who knew sopranos could be more demanding than CEOs?