Jayne Pooley
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Jayne Pooley

Role: Marketing Director
Region: West Country and Wales
Jayne has successfully transformed and established marketing and product teams across several industries globally, including SaaS, telecommunications, data, insight and consulting, automotive, healthcare, digital and media within corporates (Kantar, Telefonica, BT, RM, EDF, Microsoft, Merlin), SMEs (Keyloop, Livingston, Meica), start-ups (IVF Babble, Babble Health), and charities (Transforming Autism) marketing to business and consumers. 
Jayne has proven skills in coaching small businesses, helping them grow, secure investment, and diversify from a B2C to a B2B strategy.  She is proficient in marketing and business strategy and has a proactive, collaborative, and resourceful approach; she is skilled in developing campaigns, rebranding, and brand development, overseeing product launches and customer experience, improving market penetration, and developing and nurturing teams.  
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Experience


Babble Health
Re-positioning business to a B2B audience, aligning the marketing and business strategy, communicating to stakeholders, and activating partner marketing via clinics.

IVF Babble
Initially, I created the brand and positioning, advised on marketing activities and PR, achieved celebrity endorsements via socially engaging 4.5m people, and achieved 35k active subscribers.

Bonne Santé Alps
Launched a new business brand in France. Created brand, website, self-serve marketing tool kit, advising and coaching as the company expanded to offer additional services, integrating into the business and brand. Launched in France and online. 

Keyloop
Created a marketing function. Led team through companywide re-brand & transformation, implemented a collaborative marketing approach, integrated marketing teams from seven M&A completions and delivered a marketing strategy aligned with business goals.

Kantar
The transformed marketing team into a digital/technical and commercially savvy team that she guided and delivered global persona-led propositions, GTM, sales enablement, a brand refresh, campaigns, and simplified offerings into data-backed/ customer outcome propositions, achieving - £180m+ growth.

Telefonica
Led digital transformation & GTM execution of the complete B2B portfolio, commercial delivery (all retail/online), marketing campaigns, product marketing, and pricing strategy, managing a high-performing team to achieve $400m growth revenue.

Telefonica O2
Managed a multi-disciplined transformation team delivering a portfolio of growth products.  Led marketing, customer experience, GTM & Sales enablement to support growth of £200m+ 

Business insights
by Jayne Pooley

Article
16 November 2023

Expert View: Engaging B2B Generational Buyers - The Power of Sensory Marketing

Master sensory marketing for B2B success! Discover impactful strategies from small businesses...

Read article