Jo Shailes

My expertise

Discover how I can help your business thrive: 

• Providing strategic marketing direction and hands-on delivery. 
• Defining value propositions, messaging, and brand architecture. 
• Ensuring smooth brand transitions and unified marketing post-M&A. 
• From media outreach and thought leadership to digital and social. 
• Recruiting and mentoring in-house marketers to deliver measurable results.

My competitive edge

Versatile marketing strategist 
I combine clear, strategic vision with meticulous planning and hands-on implementation, ensuring every idea seamlessly translates into real-world impact and measurable results. 

About me

With a rich background in manufacturing, engineering, and e-commerce, I bring a versatile approach to marketing. I specialise in transforming marketing functions for businesses eager to see real change. From helping Hillcroft, a surgical supply company grow by over 120% to scaling a G&L Consultancy, a training consultancy’s bookings from cancellations to full programmes, I thrive on delivering tangible, bottom-line impact. 

Previously, as Vice President of Marketing at Trelleborg Offshore and Applied Technologies, I oversaw the rebranding of nine global divisions into two cohesive brands—streamlining budgets, boosting lead generation, and driving multi-million-pound enquiries via newly consolidated websites.  

My passion lies in strategic planning and rolling up my sleeves to make it happen: from clarifying value propositions to implementing the right marketing automation tools and people. Whether guiding B2B manufacturers or B2B ecommerce, I bring a clear, calm approach that focuses on measurable outcomes. 

Fun facts

• Budding trainer: My hens are surprisingly trainable—unlike my pet snake, who ignores all attempts at lessons. 

• The hockey workout: After years of playing hockey, I’ve decided it’s the perfect workout for body, mind, and voice (lots of shouting!).