Joanna Lamb

Experience

Part-time/Consultancy roles:
Asanti

Marketing Director – UK Edge Data Centres – developed the Strategy; implemented processes and systems for success; developed the brand, collateral, website, partnerships and events for lead generation.
 
Esports Scotland

Strategic advisor – advising on Marketing strategy, developing Sponsorship strategy, securing major event sponsors, including Irn Bru, Microsoft and Blackadders.

IBM Australia

Demand Programs Specialist - I led the Mid-Market Website redevelopment with Ogilvy which was successfully delivered and signed off within 3 months. I worked across the demand generation and Sales teams to develop campaigns targeting SME’s across the ANZ region.


Full-time roles:

39steps

Marketing Director – creating Marketing strategies and quarterly Communications plans for SME’s across a wide range of sectors including Financial Services, Hospitality, Drinks, Trades, Professional Services, Charity, Data & AI Services, Funeral Services. Leading the delivery of projects including: branding, websites, SEO, PPC, HubSpot implementations. 

Carpe Diem Consulting

Head of Marketing Consulting Practice - clients included: Microsoft (CDC managed APAC Partner Development Centre); Telstra (telco equivalent of BT); AWS channel partners - the majority of which are high-growth, early-stage development from a Sales & Marketing perspective. We developed clients’ Sales & Marketing capability via training, strategy development and implementation - including the delivery of inbound marketing campaigns as a HubSpot partner.

Brightsolid

Head of Marketing – managed hosting, cloud, business continuity and online publishing solutions for Consumers, Government and large Corporates – rebranded within 3 months, saving the flailing Scotland Online and ensuring its success to this day.

Edinburgh College

Head of Marketing - during the £60m Campus Redevelopment project. Responsible for communications and student recruitment during this highly disruptive period. Exceeded targets earlier than ever before via award-winning, integrated ATL & BTL campaigns using Google ads and campaign microsite to fill specific courses depending on demand – a first in the sector. 

Won awards for Newcomer to Education, Integrated Marketing Campaign (innovative use of digital) and Course Prospectus (design & content clarity).