Driving growth through strategic marketing leadership
Experienced in:
Technology, Manufacturing, Construction and Property
My expertise
Here's how I can boost your business:
- Translating customer insights into compelling value propositions
- Crafting global campaigns tailored for local impact
- Enhancing brand visibility to generate quality leads
- Building and mentoring high-performing marketing teams
My competitive edge
Strategic marketing innovator
I excel at transforming market insights into actionable strategies that drive business growth.
About me
With over two decades in marketing within the engineering and manufacturing sectors, I've honed my ability to convert complex technical offerings into clear, customer-centric value propositions. At Cummins Inc., I developed a new integrated marketing planning process with business engagement to ensure a clear line of sight from business strategy to marketing activities with measurable results across global regions. I championed ‘insight-driven innovation’ into the NPD process, gathering Voice of the Customer, translating insights into technical offerings and full value packages. I championed the introduction of Net Promoter as a key customer relationship management program across two Cummins business units and worked across global regions to drive improvements, leading to a swing from a score of NPS -27 to +30 within three years.
At BSA Mouldings, I introduced customer profiling and developed a value proposition to underpin a new lead generation strategy for this plastic injection moulding company.
At Victor Floorcare: I established a marketing budget and plan to support strategic growth, aiming for a ten-fold increase in lead generation over five years. I conducted a marketing organisation review, supported recruitment, and continued to mentor the Marketing Manager in leadership and delivery for this commercial floor cleaning manufacturer.
At Innovate UK EDGE: I provided mentoring and advisory support, specialising in marketing and intellectual property rights to high-growth, innovative SMEs across the East of England. I advised businesses on the validation of their business proposition and the development of go-to-market strategies. These efforts led to the businesses securing successful government grants ranging from £50-£250k to take these concepts to market.
Fun facts
- I’ve been known to rearrange my furniture at 3 a.m. just for "inspiration."
- My tea addiction could power a small city… but don’t try to talk to me before cup #3 and offer me anything other than Yorkshire Tea at your peril!
