Jude Browne

My expertise

I'm a results-driven marketing leader with a proven track record of driving business recovery and sustainable growth across diverse sectors. I specialise in 

• Demand Generation. Developing and executing high-impact campaigns that generate qualified leads and fill your sales pipeline. 
• Customer-Centricity. Utilising deep customer insights to shape brand strategy, proposition development, and enhance customer experiences across all channels. 
• Digital Marketing Mastery. Crafting and implementing comprehensive digital marketing strategies encompassing SEO, social media, content marketing, and paid advertising. 
• Strategic Communication. Developing compelling narratives and impactful messaging that resonates with your target audience. 
• Operational Excellence. Managing risk, ensuring robust governance, and optimising marketing operations for maximum efficiency and ROI. 

My competitive edge

• Strategic Leadership - I bring a strategic mindset and a proven ability to lead and inspire high-performing marketing teams. 

• Cross-Sector Expertise - I have a wealth of experience across B2C and B2B markets, delivering tailored solutions that drive measurable results. 

• Data-Driven Approach - I combine data-driven insights with creative execution to ensure impactful demand generation and sustainable revenue growth. 

About me

I'm dedicated to helping businesses achieve their full potential through strategic marketing. My career has been defined by delivering transformative marketing strategies that fuel growth and create lasting value. 

• BT plc - Led a B2C marketing strategy that achieved a 60% revenue increase and a 27% reduction in customer churn over two years. 
• Niche B2B UK Insurance Broker - Implemented a turnaround strategy that boosted contract renewal and retention rates by 31%, securing £12 million in annual recurring revenue from national heritage brands. 
• Sage plc - Spearheaded SaaS demand generation initiatives that grew the ERP sales pipeline by 112% year-on-year while reducing customer acquisition costs by 36%. 
• Brewin Dolphin plc - Consolidated five acquired brands into one cohesive brand identity, cutting marketing costs by 63% and launching campaigns that increased sales-qualified opportunities by 280%. 

Fun facts

• Coffee Connoisseur - I can identify different coffee beans by their aroma alone (and I have a serious caffeine addiction!). 

• Globetrotter - I’ve visited over 30 countries and love immersing myself in different cultures.