Julie Brook

My expertise

Here’s how I can help your business thrive: 

• Diagnosing marketing challenges and connecting businesses with the right expertise. 
• Developing bespoke strategies for brand positioning and customer engagement. 
• Driving growth across B2B and B2C sectors, including drink, food, hospitality, and retail. 
• Thinking outside the box: Leading product innovation and transformative marketing initiatives. 
• Mentoring marketing teams to deliver measurable results.

My competitive edge

Strategic Leadership with a Hands-On Approach 
An award-winning brand advocate, I blend strategic insight with innovative practical solutions to help SMEs tackle challenges and realise their growth ambitions. 

About me

As Regional Director for the North West, I specialise in helping SME business leaders to identify their specific marketing challenges and match them with the best fit fractional marketing director to achieve tangible results. My 30 plus years of experience span leadership roles across industries, including food, drink, retail, and hospitality. 

At RHM Foods, I spearheaded the Bisto Kids marketing campaigns in support of their flagship £18m Bisto brand, boosted customer engagement and improved annual brand profitability by 2%. At Bass PLC, I delivered a successful national launch for Lamot Pils, and with the first ever animated TV campaign in the beer industry, secured 70% brand awareness and 8% market share within a year. My turnaround strategy and new shop design experiences at HPJ Jewellers stemmed decline and achieved revenue growth of up to 300%. At Greenall’s Retail I produced an award-winning TV campaign which delivered £1m profit in its first year. At Yates Wines lodges I was the first industry leader to deliver innovative food photography and a pub food service guarantee which boosted food sales by 30%.  These and many more innovative experiences drive my commitment to helping SMEs build stronger brands, increase customer engagement through innovative thinking and achieve sustainable growth. 

Fun facts

• Adventurer Pioneer:  As the first female free trade rep selling beer to pubs and clubs in the 80s for Wilsons Brewery, Crewe working men’s club told my boss “Don’t send that woman again, we can’t swear in our meeting!” 

• Social tennis star: Have been trying to master tennis for 30 years. I have come to realise that my social chat and coffee is my best shot!