Aligning Strategy with Execution to Drive Business Growth
Experienced in:
Technology, Manufacturing, Construction and Property, Education, Energy and Utilities
My expertise
Here’s what I can do to elevate your business:
- Develop customer-led, innovative growth strategies that connect your goals with market opportunities.
- Build marketing and sales alignment to unlock revenue opportunities for sustainable, profitable growth.
- Reverse underperformance at pace with pragmatic solutions to deliver immediate and longer-term impact.
- Embed digital-first strategies to future-proof businesses.
- Improve Customer Engagement - enhancing acquisition, retention, and lifetime value through targeted propositions and campaigns.
- Lead cross sector transformation, navigating complex markets and channels with confidence.
- Shaping strategy and delivering results with measurable kpi’s and ROI at all levels - board, commercial and the operational ‘rock face’.
My competitive edge
Unlocking and accelerating growth by identifying and tackling the core issues that matter most.
With experience across 50+ businesses and diverse sectors, I help business accelerate growth through customer-led strategies that align marketing, sales, and business goals. My pragmatic, hands-on approach ensures measurable results, immediate impact, and lasting value.
About me
Passionate about accelerating business growth, I offer fresh perspectives and champion customer focus, drawing on a wealth of experience spanning a lifetime from the shop floor to the board room. I’ve successfully guided 50+ businesses across diverse e.g. FMCG, financial services, TNT, construction, engineering, education, health – private, listed and public; b2b and b2c; from start-ups and SMEs to global organisations and Private Equity portfolio firms. I have held global leadership roles, working in the UK and internationally with notable organisations e.g. Aviva, HSBC, Direct Line, BBC, BT, NHS, Serco, Willmott Dixon, NHS, PWC, Cabinet Office; At Aviva, I created a new sales process that increased deal wins by 40% while reducing costs by 20%. This process became a blueprint for a successful global partnership approach.
With Serco working in a JV with The Cabinet Office, my approach enabled targeted 100% profitable growth in 5 years, winning bids for major global markets and achieving 100% customer satisfaction. More recently as Chief Revenue Officer with the UK’s No1 EV charging firm, my interventions reversed revenue decline and secured a 7-point gross margin improvement while executing major strategic pivots for transformational change in the face of market slowdown. For a global TMT company serving b2b/b2c enabled a step change in growth facilitating the design and enablement of a new transformative strategy to deliver CAGR EBITDA +140% over 5 years, through a new operating model and revitalising the business as a new, customer-centric brand; removed operational inefficiency; and enhanced sales and marketing effectiveness by targeting selective global corporates.
In my fractional roles, I partner with ambitious businesses to unlock sustainable, profitable growth by tackling core challenges. My hands-on, pragmatic approach ensures that strategies are not only well designed but also executed with precision, working collaboratively together to deliver measurable results, real impact, and lasting value. Strategic Transformation PLUS Execution for great results!
Fun facts
- I became a global magicians assistant as I lay within a coffin like box being inserted with real, lethal swords. I live to tell the tale - and my lips are forever sealed on the magic!
- I’m a keen gardener having created 5 gardens from scratch and cultivated 2 allotments which have nourished my family’s life, especially my 6ft + twin sons – sadly there’s been no magic to increase my 5ft diminutive height!
