Kerry Leighton-Bailey

My expertise

I can help you accelerate sustainable, profitable business growth, by:

• Aligning marketing strategy to your commercial objectives to unlock value and drive transformation
• Deliver acquisition, retention and growth marketing strategies across markets, focused on building a sustainable sales pipeline and maximise ROI
• Having a relentless focus on data led decision making, and continual optimisation to drive revenue growth
• Mentoring talent and building high performing teams to drive business success

My competitive edge

Balancing strategic oversight with hands-on execution
Whether leading strategic projects, scaling operations or delivering results, I am committed to achieving exceptional outcomes for organisations and their stakeholders.

About me

I am a commercially driven, strategic leader with a strong track record of delivering sustainable growth and value across diverse industries, including private equity-backed businesses. With extensive experience across global markets in EMEA, APAC, and the Americas, I have successfully led cross-functional teams to execute high-impact strategies, driving significant revenue growth and delivering exceptional ROI. At Lumi Global, I executed a high performing global demand generation strategy that 10x’d lead volume and resulted in £6m+ LTM revenue.

My expertise spans omni-channel B2B and B2C marketing strategies, customer journey optimisation, and navigating complex, multi-stakeholder environments, particularly within high-growth and investor-driven organisations. In my time with Feefo, a B-B-C business, I implemented an inbound marketing strategy leveraging the full marketing mix to build a successful, sustainable lead gen engine – creating 42% increase in MQLs YOY, and 34% revenue growth.

I am passionate about fostering high-performing, empowered teams. I am adept at building inclusive cultures, mentoring talent, and championing behavioural change to drive engagement and business success..

I thrive on aligning commercial objectives with client needs, unlocking value, and driving transformation. Whether leading strategic projects, scaling operations, or delivering results in dynamic, fast-paced settings, I am committed to achieving exceptional outcomes for organisations and their stakeholders.

Fun facts

• I am passionate about quality of education, particularly STEM subjects, and volunteer as Chair of Governors.
  
  
• We are lucky enough to live on the beach, so much of our family time is spent paddleboarding, kayaking and swimming.