Driving growth through innovative, data-driven marketing strategies
Experienced in:
Manufacturing, Construction and Property, Energy and Utilities, Public Sector and Non-Profit, Hospitality and Leisure
My expertise
Bringing a wealth of experience across industries, I can help your business succeed by:
- Developing and executing lead generation strategies across diverse sectors.
- Crafting and implementing tactical and strategic marketing plans.
- Leveraging data-driven insights to drive ROI through integrated campaigns.
- Enhancing stakeholder and consumer engagement.
- Building and revitalising brands to strengthen market presence.
My competitive edge
Award-Winning Leadership with Proven Results
Named among the Financial Times Top 100 Most Influential Women in Engineering (UK & Europe) in 2019, I specialise in blending innovation with data-driven strategies to achieve measurable business outcomes.
About me
I’ve spent over 30 years delivering transformative marketing strategies in sectors including manufacturing, engineering, leisure and tourism, education, and business support. At Portakabin, I developed a lead generation strategy for the UK and Europe that significantly enhanced sales pipelines, recruiting a high-performing marketing team within two months. At Willerby, I transformed the traditional B2B model into B2C, empowering consumers and driving an additional £7 million in sales in the first year directly attributable to marketing efforts.
In my role at the AMRC with Boeing, I led marketing for ten high-value centres, collaborating with over 125 global industrial partners to advance economic performance. At the National Metals Technology Centre (NAMTEC), I created a strategy that delivered training and consultancy programmes to 20,000 manufacturing companies. Meanwhile, at the School & Children’s Food Trust, I implemented campaigns that exceeded targets, increasing the number of children eating school food across England by 35%.
My approach ensures that marketing is central to business strategy, empowering teams and unlocking growth potential.
Fun facts
- Worldwide Explorer: I love to travel and have now been to 67 countries. Next on my list is the Himalayas!
- Culinary Adventurer: Experimenting in the kitchen is my creative outlet, and my dinner parties are known for blending flavours from around the globe.
