Lindsay Ball

My expertise

Here's how I can elevate your business:

• Crafting visionary, consumer-centric marketing strategies
• Fine-tuning brand communications to enhance customer engagement
• Leveraging growth levers to drive life-time customer value
• Implementing innovative outreach channels, including partnership marketing and social media to penetrate new markets and customer segments.
• Deliver actionable and simple plans that transcend through complex challenges and engage cross functionally.
• Combine generative AI tools with strategic know-how to improve productivity.

My competitive edge

Strategic Marketing Visionary
I possess a unique ability to 'get under the skin' of customers, understanding buyer behaviours and business dynamics to drive behavioural change and digital innovation.

About me

With a career beginning in the 80s at the height of the ‘brand building era’, I have developed and executed award-winning B2C and B2B brand strategies that deliver real business growth. At Leasing.com, I led a brand transformation during the 2019/20 pandemic, introducing new digital and direct channels across B2B and B2C, that resulted in a 23% revenue increase and 5:1 ROI within 12 months, challenging traditional car showroom and financing models.

At Beelivery.com, I crafted the brand strategy for a pioneering on-demand grocery delivery service, overseeing a £5 million campaign that helped double sales in six months and secure £30 million in Series A and B funding. This initiative grew customer acquisition by 60%, increased sales by 30%, and boosted customer frequency by 45%.

As a healthcare services expert, one marketing initiatives for Harley Street Fertility Clinic stands out. I refocused the entire brand and patient journey around trust and complex medical expertise, improving PPC efficiency by 25%, and achieving a 28% impression share in a highly competitive market.

Earlier in my career, I spearheaded a successful brand turnaround for Greggs -Food on the Go concepts, delivering 18% increase in same-store sales over two years and the catalyst for digitalisation, store productivity and product innovation.

Fun facts

• Adventure Seeker: I once holiday’d in Sri Lanka, decided to stay and developed a travel business that became 6 times winner of Sunday Times Website of Year. Sold in 2015 for a tidy sum!
  
  
• Dog Lover: Went on a dog grooming course which evolved into two grooming salons and 1000 four legged clients in 4 years. Sold in 2018 for another tidy sum! Moral of both stories. Once I start, I don’t stop ‘till I’ve turned a successful profit!