Lindsay Ball
Role: Marketing Director
Region: East Midlands
Lindsay is an accomplished Marketing Director with over 30 years’ experience across SME, Plc and Private Equity and a breadth of sectors including e-commerce, healthcare, retail and hospitality, digital transformation.
A career spanning B2B and B2C businesses, her visionary and consumer centric approach underpins her application of strategic rigour to identify the growth levers, unblock barriers and fine-tune brand propositions that challenge, engage and deliver results.
An energetic and commercially astute individual who engages ‘Board room to shop floor’ teams in delivering a customer promise and a first-class customer experience throughout an operation. She intuitively ‘gets under the skin’ of customers to understand buyer behaviours and business dynamics with no fear of prioritising and evoking change or digital transformation. Lindsay has extensive skills across the full marketing mix, multi-media, innovative outreach channels eg. partnership marketing, social and content management.
Expert View: Big campaigns can be fun. Unlock Success - invest where it counts
Get it right and big campaign ideas can really drive brand awareness but they also carry...