Innovating Growth Strategies That Drive Market Leadership
Experienced in:
Retail and E-commerce, Professional Services, Consumer Goods, Construction and Property, Hospitality and Leisure
My expertise
Here’s what I can do to elevate your business:
- Create insight-led marketing strategies that unlock sustainable growth.
- Lead digital transformation projects to open new market opportunities.
- Deliver customer-focused propositions that boost contract retention and new business wins.
- Build and scale marketing teams to support ambitious growth objectives.
My competitive edge
Unlocking growth with customer-centric marketing strategies.
I combine deep consumer insights with a results-driven mindset to help businesses achieve their full potential.
About me
Over the past two decades, I’ve transformed marketing strategies for leading global brands across various sectors.
At Compass Group UK & Ireland, I led marketing for over 650 restaurants, driving contract retention and winning new business through data-driven customer insights and commercially viable propositions delivering £multimillion in new business.
During my time at Merlin Entertainments, I shaped marketing strategies for high-profile London attractions including The London Eye, Madame Tussauds, and SEA LIFE London Aquarium, delivering campaigns that significantly increased visitor numbers and revenue.
As CMO for Highbourne Group, I spearheaded the launch of a national loyalty programme, fostered strategic partnerships, and established a data-driven approach to marketing that supported the company’s rapid growth in a competitive market.
Fun facts
- I have dabbled in selling on TV shopping channels and can sell a coffee machine to anyone whether they need one or not!
- Big rugby fan – playing, watching, cheerleading my children
