Transforming businesses through strategic marketing and digital innovation.
Experienced in:
Technology, Manufacturing, Professional Services, Transportation and Logistics, Public Sector and Non-Profit
My expertise
Here’s how I can help your business thrive:
- Developing and executing global marketing strategies
- Driving digital transformation and product innovation
- Implementing account-based marketing
- Enhancing brand positioning and market disruption
- Leading cross-functional and global teams
My competitive edge
Strategic Marketing Leadership with a Focus on Innovation
I excel at combining strategic marketing expertise with a deep understanding of digital transformation to drive business growth and market differentiation.
About me
Great marketing is about making a difference, and throughout my 20-year career, I’ve helped businesses achieve growth by combining strategic thinking with innovative approaches. From reshaping digital strategies at PwC LLP to repositioning SMEs, I thrive on finding creative solutions that deliver measurable impact.
At PwC LLP, I introduced digital and interactive campaigns that elevated lead generation and thought leadership, enhancing engagement and reach, resulting in a 40% increase in inbound leads. As Group Marketing Director at SNC-Lavalin, I repositioned the company as a market disruptor through account-based marketing and increased digital exposure, driving growth into new markets and aligning the brand for future success, increasing marketing ROI by 50%
Leading a £22 million global digital transformation at WS Atkins Ltd, I brought together a global team to create innovative customer experience centres, enhance brand positioning, and improve customer engagement.
Across my work with SMEs I have taken a technology business to a £10 million sale by increasing contract revenue by 35%, built and mentored marketing functions, and grown inbound leads by 20%.
My work is grounded in a commitment to combining creativity with measurable results, a passion that earned me a Chartered Institute of Marketing innovation award for a groundbreaking campaign.
Fun facts
- Open water swimmer: Have completed many long distance open water swims including 14km down the Thames in a huge storm!
- Pop art painter: In my spare time I create paintings and digital art.
