Lucy Wain

Lucy Wain

Fractional CMO

Southern Counties

Transforming businesses through strategic marketing and digital innovation.

Experienced in:
Technology, Manufacturing, Professional Services, Transportation and Logistics, Public Sector and Non-Profit

My expertise

Here’s how I can help your business thrive: 

  • Developing and executing global marketing strategies 
  • Driving digital transformation and product innovation 
  • Implementing account-based marketing 
  • Enhancing brand positioning and market disruption 
  • Leading cross-functional and global teams
My competitive edge

Strategic Marketing Leadership with a Focus on Innovation 
I excel at combining strategic marketing expertise with a deep understanding of digital transformation to drive business growth and market differentiation. 

About me

Great marketing is about making a difference, and throughout my 20-year career, I’ve helped businesses achieve growth by combining strategic thinking with innovative approaches. From reshaping digital strategies at PwC LLP to repositioning SMEs, I thrive on finding creative solutions that deliver measurable impact. 

At PwC LLP, I introduced digital and interactive campaigns that elevated lead generation and thought leadership, enhancing engagement and reach, resulting in a 40% increase in inbound leads.  As Group Marketing Director at SNC-Lavalin, I repositioned the company as a market disruptor through account-based marketing and increased digital exposure, driving growth into new markets and aligning the brand for future success, increasing marketing ROI by 50%  

Leading a £22 million global digital transformation at WS Atkins Ltd, I brought together a global team to create innovative customer experience centres, enhance brand positioning, and improve customer engagement.  

Across my work with SMEs I have taken a technology business to a £10 million sale by increasing contract revenue by 35%, built and mentored marketing functions, and grown inbound leads by 20%.  

My work is grounded in a commitment to combining creativity with measurable results, a passion that earned me a Chartered Institute of Marketing innovation award for a groundbreaking campaign.   

Fun facts
  • Open water swimmer: Have completed many long distance open water swims including 14km down the Thames in a huge storm! 
  • Pop art painter: In my spare time I create paintings and digital art. 
PWC
Atkins Realis

Ready to take
your marketing seriously?

Since 2010, we’ve helped business owners make sense of marketing.
To make smarter decisions and make the most of their investment.

So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.