TranspacYachtsman: Crossed pacific in a 55ft ferro-cement ketch Ill-Advised Driver: Mistakenly joined high security convoy down Kensington High Street alongside Maggie Thatcher & Queen Elizabeth and survived.
Experienced in:
Manufacturing, Consumer Goods, Construction and Property, Public Sector and Non-Profit
My expertise
I bring over 20 years of strategic marketing experience across B2B and B2C sectors, delivering measurable results by:
- Developing seamlessly integrated marketing campaigns across traditional, digital, and live media formats.
- Leading departmental restructures to implement best practices and operational efficiencies.
- Rebranding initiatives to enhance brand positioning and market differentiation.
- Providing consultancy to develop value propositions for private sector construction firms.
- Managing marketing and design businesses with a strong commercial and financial acumen.
My competitive edge
Turning Complexity into Simplicity
I excel at distilling complex marketing challenges into straightforward, effective strategies that drive business growth.
About me
As a strategic marketer with multi-sector experience, I have led integrated marketing campaigns and managed marketing businesses. At Barratt London, I replaced the Director of Marketing to implement a departmental restructure, introducing new ways of working and creating best practice operating systems and procedures. This initiative generated annual savings of over £1.5 million by adopting an automated model of marketing asset production and a more efficient resourcing model. At Barratt Homes and David Wilson, I led rebranding efforts to enhance brand positioning and identity, ensuring differentiation between the two brands. At Linden Homes, I analyzed brand presence and consistency to maximize its potential at the point of purchase and at different stages in the customer journey. I also provided consultancy advice and implementation in developing a private sector value proposition for Neilcott Construction. My hands-on approach and commitment to simplifying complex marketing challenges ensure businesses see tangible growth from their marketing efforts.
Fun facts
- Avid Cyclist: I once cycled across three countries in a week, fueled primarily by local pastries!
- Music Lover: I have a vinyl record collection that could double as a small music museum.
