Matthew Gaunt

My expertise

Here’s how I can help your business thrive: 

• Build customer-centric strategies that drive growth and profitability. 
• Lead digital transformations to enhance engagement and efficiency. 
• Develop collaborative initiatives that improve cross-functional performance. 
• Deliver measurable improvements across marketing and operations.

My competitive edge

Expert in transforming traditional brands into customer-focused, digitally-driven businesses. 
I combine strategic insight with hands-on delivery to unlock growth and achieve measurable results. 

About me

For over 20 years, I’ve worked with leading brands to transform how they engage customers and deliver value. At Wickes, I integrated digital tools into marketing operations, launching new platforms and leveraging data analytics to improve decision-making. Resulting in a 50% increase in share and doubling of profit from the Trade sector audience. 

At Majestic Wine, I led a bold brand relaunch, uniting marketing, customer service, and subscription teams under one strategy. Doubling the size of our VIP Customer base, worth 75% of our profit and increasing overall profit by 4x over 3 years. My work at Hamleys included executive leadership and P&L accountability, contributing to the company’s successful sale and  the iconic Regent Street business was saved from bankruptcy. 

As a Non-Executive Director for Volunteer It Yourself, I’ve helped scale the organisation from £20k to £3m, coaching leadership teams to build sustainable growth strategies. Whether it’s modernising traditional businesses or guiding startups, my approach focuses on delivering real, measurable outcomes. 

Fun facts

• I’ve climbed the 3 Peaks and am happiest in the outdoors. 

• I’m a regular ‘wild swimmer’ including dips in lakes in the Highlands. 

• I once had dinner with Stormzy, Ed Sheeran and a bottle of whisky!