About me
Michael blends corporate, SME and startup expertise to achieve strong marketing and growth outcomes.
In corporate life, Michael was typically trusted with high-profile, can’t-mess-up marketing projects in consumer financial services (Aviva and Lloyds Bank), telecoms (Virgin Media), and energy (Ovo Energy).
Typical projects included innovation, go-to-market planning and delivery for new products or services, and leading customer acquisition and retention campaigns. In 2014, Michael founded a B2B SaaS business. Since his exit in 2017, he’s helped SME owners with a strategic growth projects or marketing crisis management. Projects have included launching new products/business lines, brand strategy and designing and leading online customer acquisition campaigns.