Michael Williamson
Return to team

Michael Williamson

Role: Marketing Director
Region: North West

30 year’s experience in technology marketing, having sold over $30 Billion of technology, services and solutions across more than 100 countries.
Experience across key technology sub-markets: Hardware, IoT, Telecoms, FinTech, FraudTech, InsureTech, Cybersecurity, Cloud ERP, Cloud Services, SaaS, Office Technology.
Key focus areas on value proposition design, go-to-market strategy, lead generation, multi-country marketing management.
Michael gained his corporate experience at O2, Vodafone, Symantec, Equifax and Staples. He has an MBA Degree from London Business School and a Masters Degree in Marketing from Kingston Business School

Connect on LinkedIn

Experience


Staples

Vice President Marketing - grew sales of office products through e-commerce, CRM and B2B marketing in 19 European countries allowing Staples to exit unprofitable retail stores. Set-up new e-commerce and CRM systems and processes. Grew sales in digital marketing by +49% year-on-year.​

Equifax

European CMO - responsible for fintech new product development, go-to-market and sales-force enablement for Europe. Grew sales of new product launches to 11% of total revenue.​

Symantec

Vice President Marketing - grew sales of SaaS and on-prem cybersecurity services across over 100 countries across Europe, Middle East and Africa. Grew market share to 52% across the region.

Vodafone Group

General Manager, Head of Customer Acquisitons - grew sales of telecoms subscribers through e-commerce, in over 30 countries across Europe, Middle East and Africa.​

O2

General Manager, Head of Pay & Go Mobile - responsible for customer acquisitions, loyalty and revenue management for O2’s prepay mobile business unit in the UK - growing it to the largest prepay mobile customer base in Europe, winning over 4 million new customers.​

Start-Up/Scale-Up Experience

Principle Networks

Chief Marketing Officer - accelerated sales of MSP specialising in network infrastructure.

Ascarii

Marketing Director - implemented lead generation system for cloud ERP service provider.​

ebb3 

Marketing Director - implemented lead generation system for Enterprise Artificial Intelligence service provider.​

Openmind Networks

Marketing Director - implemented value proposition & go-to-market strategy for cloud-based mobile messaging platform.

Three-Two-Four

Marketing Director - implemented value proposition & go-to-market strategy for boutique cybersecurity consultancy service banks and financial institutions.

Social Value Portal

Marketing Director - implemented value proposition & go-to-market strategy for social value technology platform.

Ready to take
your marketing seriously?

Since 2010, we’ve helped business owners make sense of marketing.
To make smarter decisions and make the most of their investment.

So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.

Book a meeting