Michael Williamson

My expertise

With over 30 years at the intersection of technology and marketing, I've driven more than £24 billion in sales across technology, fintech, and digital identity markets. I specialise in transforming complex technological solutions into market-leading propositions that deliver substantial business growth. 

My competitive edge

I combine deep technical understanding with commercial acumen to: 

• Transform complex solutions into compelling market propositions 
• Design and execute multi-channel go-to-market strategies 
• Build and optimise digital customer acquisition engines 
• Drive international expansion through localised marketing programs  

About me

Digital Transformation, SaaS & E-commerce 

As Vice President Europe, led Staples' e-commerce transformation across 19 European countries, growing digital sales by 45% year-on-year 
As Vice President, Europe Middle East Africa, orchestrated Norton's pivot from retail to e-commerce SaaS, migrating £390M in sales of anti-virus software while growing market share to 52% 
As General Manager, Europe Middle East Africa, implemented multi-country digital acquisition strategies at Vodafone, expanding market presence across 40 countries 

Fintech & Digital Identity 

As European Chief Marketing Officer, launched Equifax's Identity Verification Service, enabling secure, bank-verified digital identity solutions 
Developed machine learning-based customer decisioning products, securing £5.7M in new business from major financial institutions 
Led strategic marketing initiatives for National Hunter's fraud prevention consortium, working closely with Tier 1 UK banks 

Technology Marketing Leadership 

As General Manager, scaled O2's Pay & Go mobile unit to £1.8 billion/year revenue, growing the customer base by 4 million 
As Global Chief Marketing Officer, transformed Helvar's IoT product portfolio, reducing cost-per-lead by 60% while increasing pipeline by 180% 
Established new digital marketing capabilities across multiple global organisations, consistently delivering double-digit growth 

Education & Recognition 

MBA, London Business School 
MA Marketing (with Distinction), Kingston Business School 
Track record of successful digital transformations across Global Fortune 500 companies 
Proven ability to scale marketing operations across global markets 

Fun facts

• Founded and scaled multiple successful startups 
• Active mentor in the London fintech community 
• Regular speaker on digital transformation and marketing innovation 
• Tottenham Hotspur supporter (yes, I’ll even admit that!)