Accelerating business growth through strategic and actionable marketing innovation
Experienced in:
Technology, Manufacturing, Professional Services, Construction and Property, Public Sector and Non-Profit
My expertise
Here’s how I can accelerate your marketing and business success:
- Strategic Marketing Leadership: Crafting and executing multi-channel strategies and plans that deliver measurable impact and growth.
- Brand Transformation: Elevating brand positioning to resonate with identified and profiled diverse audiences across sectors and geographies.
- Customer-Centric Strategies: Leveraging insights to drive engagement, lead generation, and retention.
- Hands-On Marketing Solutions: Building, developing and mentoring high-performing teams and identifying, onboarding and enhancing supporting specialist agencies.
- Global Marketing Excellence: Successfully developing and managing campaigns across North America, Europe, and Asia-Pacific.
My competitive edge
Results-Driven Marketing Innovator
I specialise in quickly understanding a business, identifying untapped opportunities, and creating actionable marketing strategies and plans that drive measurable growth. My hands-on, collaborative approach ensures solutions are delivered at pace and aligned with business goals.
About me
With over 30 years of experience, I have and continue to work with a wide range of type and sector organisations across B2B, B2C, and D2C sectors, ranging from startups to global enterprises.
At Service Geeni and Affinity, I enhanced digital lead generation, appointed a high-performing digital marketing agency, and structured target industry tiers, resulting in improved lead quality and revenue. During my tenure at Affinity, I led the most successful product launch in the company’s history, driving 35% revenue growth and contributing to its eventual acquisition by Canva.
At Nycomm Group, I spearheaded strategies that developed an effective multi-function internal team and engaged with a wide range of partners, boosting Marketing Development Funding by over 300%. I developed targeted cross-selling, doubling the average number of services per customer, significantly enhancing customer lifetime value.
I am known for my strategic vision, creativity, and ability to drive results under pressure.
Fun facts
- Cocktail Enthusiast: I love experimenting with new cocktail recipes, making my own and enjoy sharing my ‘creations’ with friends (and taste-testing them myself, of course!).
- Adventure Seeker: Recently taken up paddle boarding and padel tennis, combining fitness with fun on and off the water.
