Experienced in:
Manufacturing, Retail and E-commerce, Professional Services, Consumer Goods, Hospitality and Leisure
My expertise
I’ll help you find your point of difference, outshine your competition, and deliver real shareholder value.
- Creating customer-focused marketing strategies that drive growth.
- Developing integrated campaigns that deliver measurable results.
- Uncovering competitive advantages to outshine the competition.
- Positioning brands to stand out and win in their markets.
- Guiding SMEs through start-up, growth, and exit phases.
My competitive edge
Most businesses pay lip service to customer-centricity. I make it real. By putting customers at the heart of your strategy and answering the critical “Why should they choose you?” question, I unlock genuine, transformational growth. It’s not just business-changing - it can be life-changing.
About me
With 30+ years of marketing expertise, I don’t do cookie-cutter. I uncover what makes your business truly different and translate that into compelling, integrated marketing that resonates with your customers and drives sustainable measurable growth.
From Family Business to Private Equity Success: Created a communications strategy, including launching a new brand, for a third-generation family-owned business that boosted sales by 600% and attracted PE investment.
Transforming a Law Firm’s Future: Advised a solicitor MBO team on brand positioning led to double-digit growth in headcount, turnover, and reputation - sustained over a 12-year partnership.
Untapping New Markets: At the world’s most iconic sports club, I turned a consumer product into a B2B success story through targeted, innovative marketing.
Driving Consistency and Results: For one of the UK’s largest grocery retailers, I delivered a messaging strategy across all consumer touchpoints, ensuring a unified proposition that drove sales.
I’ve also built, grown, and sold my own multimillion-pound company. I understand the challenges, opportunities, and risks that owner-managers face, because I’ve lived them.
Fun facts
- Award-winning photographer: I’ve exhibited in the UK internationally and last year my first book was published.
- Fire juggling: In my youth I taught myself to juggle with fire. A handy skill for any marketing director.