Unlocking Growth with Insight-Driven Marketing Strategies
Experienced in:
Technology, Healthcare, Education, Hospitality and Leisure
My expertise
Here’s what I can do to elevate your business:
- Design and implement marketing strategies that align with business objectives to drive customer acquisition and retention.
- Lead digital transformation initiatives to enhance business efficiency and marketing effectiveness.
- Revitalise brands to have a clearly communicated customer proposition to drive growth in customer engagement.
- Build and mentor high-performing teams to have a growth mindset and deliver business success through innovative solutions.
My competitive edge
Delivering innovative solutions to turn challenges into growth.My commercial acumen and entrepreneurial mindset bring a creative flair to delivering marketing strategies, which ensure measurable results and a return on investment.
About me
With extensive experience across sectors from tech start-ups, education, health & social care to global travel brands, I specialise in taking a deep dive into business commercial and customer data, to create marketing strategies that deliver positive and measurable business outcomes.
As Co-founder of tech start up COGNECT, I built an integrated mobile app and software platform for people living with Dementia, developing a new brand based on deep market mapping and customer research. Knowledge which I utilised as the fractional marketing director of The Huntington and Langham Estate a specialist dementia care home.
In the educational travel sector, at COGO UK & Ireland, I led product innovation and market development, driving a 49% increase in revenue in the first year. My role also included managing the acquisition and merger of the business with private equity, ensuring a seamless transition while sustaining growth. At Next Generation Travel I led a period of digital marketing transformation, with the introduction of a CRM and new website driving conversion growth of 30%. During my tenure at TUI Adventure & Education, I oversaw a £56 million portfolio, leading a customer-focused growth strategy and digital transformation of both B2B and B2C websites. This work improved SEO rankings and boosted lead conversions, enhancing the business's competitive edge.
Fun facts
- I once organised a Solar eclipse viewing event for 150 astronomers in French Polynesia and built a camp site on a remote Atol to view the Eclipse from.
- I'm a qualified tennis coach and use this training when mentoring and developing marketing teams.
- I’m not one for reading instructions and would much rather solve the puzzle of flatpack furniture myself, even if there is the odd screw left over.
