Transforming businesses through strategic marketing leadership and innovative solutions
Experienced in:
Technology, Healthcare, Manufacturing, Retail and E-commerce, Public Sector and Non-Profit
My expertise
I specialise in delivering impactful marketing strategies by:
- Leading senior strategy, branding, lead generation, and digital marketing initiatives across various industries.
- Implementing CRM systems to enhance sales workflows and marketing operations.
- Developing compelling brand propositions and identities for global markets.
- Executing successful product launches utilising integrated marketing channels.
- Establishing effective sales and marketing processes tailored to diverse business needs.
My competitive edge
Strategic Marketing Leadership
I excel at applying commercial awareness and operational management to achieve business objectives, providing direction and motivation to teams.
About me
As a Chartered Marketer with 30 years of experience in both B2B and B2C markets, I have a proven track record in technology, software, mobile telecoms, leisure, and retail sectors.
At IFE Global Logistics, I launched a revised brand alongside a smart logistics portal, implemented a CRM system, and developed lead generation programmes.
For the Makevale Group, I developed a dental brand proposition, and launched a new high-strength dental material through various channels.
For Inivos, I built the strategic plan for its infection control services, its brand positioning, new website and thought leadership programme.
At Proactive Investors, I developed sales and marketing processes, designed a market segmentation , and implemented an email marketing strategy.
My recent portfolio includes a fintech start-up, an electrical manufacturer, and a manufacturer of fine joinery. I was for 10 years the Deputy Chairman and Voluntary Marketing Director for Age UK Essex & Age UK Essex (Trading). My hands-on approach and commitment to delivering results ensure businesses achieve tangible growth from their marketing efforts.
Fun facts
- TranspacYachtsman: Crossed pacific in a 55ft ferro-cement ketch
- Ill-Advised Driver: Mistakenly joined high security convoy down Kensington High Street alongside Maggie Thatcher & Queen Elizabeth and survived.
