Olaf Gueldner
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Olaf Gueldner

Role: Marketing Director
Region: Southern Counties
Olaf is an experienced CMO and Marketing Director with a proven track record of driving pioneering B2C & B2B marketing led strategic transformations across a broad range of industries.

Key areas of experience and expertise include; developing sustainable growth engines through digital transformation, brand & Go-To-Market alignment, lead generation, account-based marketing, outbound marketing, customer insight driven product innovations, and superior customer experiences. 

Olaf has practical understanding of working in various ownership structures – from privately held organisations like Goodwood, FTSE 250 to start-ups like Dexam Online and Dabba Drop.
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Experience


The Jockey Club – Chief Marketing Officer
Leading D2C expansion as part of executive team by realigning the brand architecture, implementing digital transformation, focus on customer experience, expanding digital media and ensuring organisational alignment. Resulting in revenue growth of over 45% vs. 2019.

Goodwood – Chief Marketing Officer
Delivered B2C & B2B growth through digital transformation and product repositioning. Expanded retail business unit, launched two digital media businesses (OTT). Resulting in doubling of online revenue.

Sands China – Chief Marketing Officer based in China
Implemented resort-wide marketing strategy, campaigns and initiatives aimed at driving Chinese inbound visitation and clear differentiation within competitive market. Resulting in 30% EBITDA growth.

Travelport – MD Europe
Heading up the Sales team, reversed decline in market share through a combination of product innovation, new revenue stream identification and effective leadership of the multi-national sales team.

Avis – Head of Marketing & Sales
Directed customer and profitability insight driven transformation project; Managed B2B sales team; Developed D2C capability and revenue step change; Implemented market leading digital capabilities across all digital channels. Resulting in 12% revenue growth.

Bain & Accenture Consulting
Strategic & IT consultancy experience

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