Driving transformative growth through strategic marketing leadership.
Experienced in:
Retail and E-commerce, Professional Services, Consumer Goods, Media and Entertainment, Hospitality and Leisure
My expertise
Here’s how I can help your business thrive:
- Developing sustainable growth engines through digital transformation (including website overhaul, app launches and performance marketing improvements)
- Aligning brand and go-to-market strategies
- Implementing lead generation and account-based marketing initiatives
- Driving customer insight-driven product innovations
- Enhancing customer experiences across all touchpoints
My competitive edge
Strategic Transformation with Measurable Impact
I excel at leading marketing-led transformations that not only align with business objectives but also deliver quantifiable results.
About me
With a rich background in both B2C and B2B marketing, I specialise in orchestrating strategic transformations that drive sustainable growth. My expertise encompasses digital transformation, brand and go-to-market alignment, lead generation, account-based marketing, and crafting superior customer experiences.
At The Jockey Club, I led a direct-to-consumer expansion by realigning brand architecture and implementing digital transformation initiatives, resulting in revenue growth of over 45% compared to 2019. During my tenure at Goodwood, I delivered both B2C and B2B growth through digital transformation and product repositioning, which doubled online revenue. As Chief Marketing Officer at Sands China, I implemented resort-wide marketing strategies that drove a 30% increase in EBITDA.
My career spans various ownership structures, from privately held organisations like Goodwood to FTSE 250 companies and start-ups such as Dexam Online and Dabba Drop. This diverse experience has honed my ability to adapt and lead in dynamic environments, consistently delivering impactful marketing solutions.
Fun facts
- Globetrotter: I’ve travelled to over 60 countries, lived in Europe, US, Australia and Asia.
- Sports Enthusiast: I literally grew up on a tennis court – and since then have enjoyed everything from tennis, golf, ski, pickle ball, padel tennis and my latest sports passion is picking up the day skipper sailing licence.
