Pete Jakob

My expertise

Here’s how I can help your business thrive:

• Demand generation and lead generation strategies
• Marketing automation implementation
• Data-driven decision making and ROI measurement
• Aligning sales and marketing for improved outcomes

My competitive edge

Strategic Growth with Precision Execution
I balance big-picture growth strategies with meticulous attention to detail, driving success through optimised inbound channels like SEO, social ads, and constant experimentation.

About me

With over 25 years of experience, I help businesses unlock their full potential through smarter, data-driven marketing. I’ve led marketing teams at IBM, where I grew the lead generation revenue by 25% year on year, and worked with SMEs across various industries, transforming marketing into a measurable driver of growth.

At The Marketing Centre, I’ve worked with several ambitious businesses such as QGate (a CRM solutions provider), Mestec (manufacturing software), Sealpac (food packaging), and Unity Wealth Management (financial planning) - increasing pipeline by more than 45% in 2 cases by doubling down on specific existing channels (Partners in the case of QGate, Referral Channels at Unity Wealth). As CMO for The Marketing Centre, I’ve driven growth by optimising outbound channels (250% growth) and growing the revenue from inbound channels by 38% over the last 4 years.

My focus is on creating strategies that generate leads, improve conversions, and deliver measurable results. Whether aligning sales and marketing, deploying marketing automation, or leveraging data to inform decisions, I tailor solutions to meet specific business needs.

Fun facts

• Guitar Enthusiast (Sort of): I’ve owned a guitar for over 30 years but still haven’t progressed beyond the F chord. It’s a great reminder that perseverance doesn’t always mean perfection!
• Motorhome Explorer: I own a motorhome and love travelling around the UK and Europe—though I’m still perfecting the art of reversing into tight spaces without an audience!