Pete Jakob

Pete Jakob

Fractional CMO

Southern Counties

Driving measurable growth through data-driven marketing strategies tailored to your business.

Experienced in:
Technology, Financial Services, Manufacturing

My expertise

Here’s how I can help your business thrive:

  • Demand generation and lead generation strategies
  • Marketing automation implementation
  • Data-driven decision making and ROI measurement
  • Aligning sales and marketing for improved outcomes
My competitive edge

Strategic Growth with Precision Execution
I balance big-picture growth strategies with meticulous attention to detail, driving success through optimised inbound channels like SEO, social ads, and constant experimentation.

About me

With over 25 years of experience, I help businesses unlock their full potential through smarter, data-driven marketing. I’ve led marketing teams at IBM, where I grew the lead generation revenue by 25% year on year, and worked with SMEs across various industries, transforming marketing into a measurable driver of growth.

At The Marketing Centre, I’ve worked with several ambitious businesses such as QGate (a CRM solutions provider), Mestec (manufacturing software), Sealpac (food packaging), and Unity Wealth Management (financial planning) - increasing pipeline by more than 45% in 2 cases by doubling down on specific existing channels (Partners in the case of QGate, Referral Channels at Unity Wealth). As CMO for The Marketing Centre, I’ve driven growth by optimising outbound channels (250% growth) and growing the revenue from inbound channels by 38% over the last 4 years.

My focus is on creating strategies that generate leads, improve conversions, and deliver measurable results. Whether aligning sales and marketing, deploying marketing automation, or leveraging data to inform decisions, I tailor solutions to meet specific business needs.

Fun facts
  • Guitar Enthusiast (Sort of): I’ve owned a guitar for over 30 years but still haven’t progressed beyond the F chord. It’s a great reminder that perseverance doesn’t always mean perfection!
  • Motorhome Explorer: I own a motorhome and love travelling around the UK and Europe—though I’m still perfecting the art of reversing into tight spaces without an audience!
IBM
Nokia
MasterCard

Business insights from Pete Jakob

Article
29 January 2024

Marketing Maturity in 2024: More than half of UK SMEs are marketing in the dark

Marketing Maturity Report. Explore SME dynamics. Uncover authentic challenges, strategies, and...

business woman smiling shaking hands
Article
27 June 2023

What to look for in your first marketing hire - and how to spot a good one

Hiring is never easy, especially for marketing roles. Understand the different kinds of marketers...

Business professional seating in front of a computer in an office environment
Article
11 May 2023

How many sales leads does your business need to hit revenue targets?

Learn how to accurately calculate how many B2B leads your business needs using your financial...

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