Transforming businesses through strategic marketing leadership
Experienced in:
Healthcare, Manufacturing, Professional Services, Construction and Property, Transportation and Logistics
My expertise
Here’s how I deliver measurable results for your business:
- Developing and executing marketing strategies that drive significant growth
- Leading rebranding initiatives to enhance market positioning
- Implementing lead generation programmes that substantially increase digital engagement
- Building and mentoring marketing teams to achieve excellence
My competitive edge
Transforming potential into performance
I have over 30 years experience working with a wide range of businesses to create effective and focused marketing strategies that deliver impactful growth and long-term business success.
About me
At Anwyl Homes I reshaped strategic plans, built a marketing team, and led a transformational rebranding exercise. Our awareness and lead generation programme, including TV advertising, has grown annual leads from 500 to over 5,000, with turnover growing sixfold to £250 million. During my tenure, the company has grown from being a small local builder in North Wales to being the 34th largest housebuilder in the UK.
During my time with Aboveline, I worked with this bespoke exhibition builder to build an effective marketing strategy to grow the business substantially. Key activities included a rebrand, a new website and digital lead generation campaign. Qualified sales leads doubled in the first 12 months, leading to several substantial new contracts.
At Field Service Solutions, a Bury based coffee machine aftercare specialist, I developed a comprehensive marketing strategy; moving from a previously scattergun approach to a clearer focus approach directed towards their key products and markets. Activities included enhancing their value proposition, rebranding, a new website, lead generation and ongoing brand awareness activity. A substantial increase in qualified leads was achieved, resulting in significant additional business including some leading hospitality organisations.
Fun facts
- Christmas Tree Farmer: I have a ‘pick your own’ Christmas tree plantation.
- Rugby Nut: I am the Vice Chairman of Chester Rugby Club.
