Driving Growth Through Strategic Marketing Excellence
Experienced in:
Manufacturing, Consumer Goods, Construction and Property, Education, Transportation and Logistics
My expertise
Here’s how I can help your business thrive:
- Develop customer-centric strategies that boost market share.
- Lead digital transformations to enhance brand engagement.
- Implement integrated marketing campaigns that drive revenue growth.
- Align marketing initiatives with business objectives for sustainable success.
My competitive edge
Unlocking growth by aligning marketing with commercial goals.
My ability to combine customer insight with strategic vision helps businesses deliver measurable results and outpace the competition.
About me
With a career spanning over three decades, I’ve led marketing, sales and general management for industry leaders such as AkzoNobel (Dulux), Diageo and Nestlé. My experience encompasses both B2C and B2B markets, driving growth in organisations ranging from £3 million to over £1 billion in turnover. [Insert specific achievements, e.g., "spearheaded a campaign that increased market share by 15%"].
At Dulux I developed a global strategy and operating model that generated a substantial pipeline, extending the service provision through innovative propositions. This focus on profitable customer segments led to increased market share and business growth.
As a Fractional CMO, I’ve guided numerous SMEs to achieve strategic focus, digital acceleration and deliver outstandingly effective communications. I have helped these companies generate up to 4-fold growth.
Fun facts
- I once led a marketing campaign that was so successful that it unexpectedly made several people millionaires.
- Before entering the commercial world, I originally trained as a spot-welder.
