Rachael Ward
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Rachael Ward

Role: Marketing Director
Region: Southern Counties
Rachael is a transformative strategic and commercial marketing director with over 25 years accelerating growth for prominent B2B and B2C global brands across medical, financial services, tech and professional services sectors.

She brings Fortune 500 expertise in integrated, data-driven marketing leveraging her deep customer journey insights to map and optimise touchpoints from awareness to retention, blending analytical rigor with creative approach, delivering Return on Investment and revenue growth.

Most recently, Rachael has spent two years running an independent consultancy leading high-level marketing engagements averaging 9-12 months with transformation-seeking clients.
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Experience


Stopgap Ltd
Led and executed a transformative marketing strategy driving substantial growth in a down-turn recruitment market via data-driven multi-channel approach and capability building across the marketing mix.

Tribe Telecom Ltd
Defined and delivered rebranding initiative for a Retail Analytics provider through customer profiling, strategic content creation, and founder personal branding - elevating credibility.

Rubica Ltd
Spearheaded marketing overhaul for a Change Management Consultancy, yielding sales pipeline growth, enquiry flow increase, website traffic boost and significant rise in online revenue.

Samsung Electronics
Led marketing transformation through restructure combining product and marketing teams - accountable for positioning as premium leader via integrated e-commerce rebuild, breakthrough value propositions and campaigns spanning digital, events and influencers, accelerating profitable growth.

Microsoft
Led 16-person marketing team, redefined customer journey and created EMEA GTM process facilitating successful new product releases.

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