Turning Insights into Impactful Marketing Strategies
Experienced in:
Technology, Retail and E-commerce, Professional Services, Media and Entertainment
My expertise
Here’s how I deliver measurable results for your business:
- Develop and execute data-driven marketing strategies that deliver measurable growth and maximise profitability.
- Leverage advanced analytics and customer insights to optimise acquisition strategies and improve retention rates.
- Lead brand transformation initiatives to elevate digital presence and strengthen competitive positioning.
- Build and empower high-performing marketing teams to align with business goals and drive ROI-focused outcomes.
My competitive edge
Leveraging data-driven marketing to unlock growth opportunities and deliver measurable ROII bring over 20 years of experience across multiple sectors. My focus is on building and executing strategies that drive tangible results while seamlessly supporting sales functions to maximise impact.
About me
With over two decades of experience, I’ve led transformative marketing strategies across sectors such as services, media, FMCG, retail, and B2B.
At Tesco, I spearheaded grocery marketing for Tesco.com, implementing data-driven strategies that improved customer segmentation and acquisition while reducing cost per acquisition. By leveraging cross-channel marketing efforts, I delivered campaigns that resonated with target audiences and drove measurable outcomes.
As CMO at TCC Global, I introduced a customer insights programme that enhanced product marketing strategies, improved cross-functional collaboration, and increased the company’s win rate in competitive bids. My approach focuses on translating insights into actionable strategies that deliver business success.
Fun facts
- In just three months, I transformed the performance of marketing campaigns for a major retailer with one simple strategy.
- Mentoring marketing talent is my passion—think of me as a coach, helping turn creative sparks into measurable ROI performance!
