Driving sustainable, profitable growth through customer-led marketing strategies
Experienced in:
Technology, Financial Services, Retail and E-commerce, Consumer Goods, Construction and Property
My expertise
I excel at identifying opportunities and implementing proven marketing and sales solutions by:
- Developing creative marketing strategies for large and small companies in order to scale brand awareness, increase lead generation and drive salesEstablishing and enhancing CRM programmes through deeper segmentation and personalisation of communications leading to increased conversions and superior customer experiences.
- Leading branding and rebranding initiatives to enhance market positioning and increase brand awareness.
- Developing B2B strategies and lead generation programmes via targeted sales outreach, event strategies and digital marketing.
- Implementing account-based marketing strategies to drive rapid sales growth by vertical sector.
My competitive edge
Customer-Centric Marketing Leadership
I bring a strategic approach that delivers sustainable, profitable growth by focusing on customer needs and market opportunities.
About me
I’ve built a career on creating customer-focused strategies that drive tangible results. At TotallyMoney, I took the helm of the marketing team as Chief Marketing Officer and led the launch of a new brand platform that placed purpose at its core. By weaving this mission across all customer touchpoints, I was able to improve the effectiveness of the CRM programme with deeper segmentation and personalisation. This approach led to a measurable uplift in monthly app engagement and product take-up.
In my time at OFX in Sydney, I spearheaded a global rebrand, which included the brand’s US launch driving a year-on-year uplift of 25% in revenue. I introduced CRM capabilities, developing the strategy and implementing Salesforce as the new CRM system, bringing in an additional $2m in revenue in its first year. Additionally, I crafted a B2B strategy that utilised pipeline management, partner engagement and events, resulting in a shift in revenue mix to more profitable business customers.
With experience spanning both B2B and B2C markets, I thrive on identifying opportunities and turning them into actionable marketing plans. From refining CRM systems to crafting integrated campaigns, I am passionate about achieving results that resonate with customers and drive sustainable growth.
Fun facts
- I enjoy travel and have emigrated to Australia twice – always coming home in the end!
- I am a food and wine junky – French Champagne, New Zealand Sauvignon but never Red Wine.
- I enjoy listening to Podcasts and am secretly addicted to US politics.
