Rebecca Shears
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Rebecca Shears

Role: Marketing Director
Region: Eastern Counties
Rebecca is an experienced Marketing Director with a strong ability to identify opportunities, implementing proven marketing and sales solutions in B2B/B2C. Throughout her career, she has helped organisations meet and exceed their goals. She brings a customer-led, strategic approach that delivers sustainable, profitable growth. 
Rebecca is an extremely focused, driven, and results-oriented marketing leader with strengths in lead generation, brand strategy, account-based marketing, digital, CRM, customer experience, acquisition and retention.
Rebecca has extensive national and international marketing experience within various industries, across large, blue chip organisations as well as small, start-up environments, in Telco, Technology and Financial Services, in both Australia and the UK.
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Experience


TotallyMoney – Chief Marketing Officer 
Leading the marketing team and key member of the executive team. Launched a new brand platform, focused on purpose-based mission, implemented across all customer touchpoints. Increased effectiveness of CRM programme via deeper segmentation and personalisation of email and push notifications.

OFX – Global Chief Marketing Officer based in Sydney, Australia 
Leading the marketing team and key member of the executive team. Launched the brand in the US, as part of global rebrand. Introduced CRM capability, including the development of strategy and implementation of new CRM system (Salesforce). Development of new B2B strategy and lead generation programme, via events and social media campaigns.

Coadjute – Interim CMO for start-up, Proptech company
Developed account-based marketing strategy to assist with rapid sales growth by vertical sector. PR support for CEO to assist with funding raise (Series A). Recruitment of Marketing Director to continue marketing programmes.

HP Inc – Head of Marketing for PC division, across B2B and B2C
Developed channel programme, to incentivise key partners via a tiered structure. Increased product awareness of PC’s amongst target audience and achieved No 1 market share in key channels (Currys, PC World and John Lewis).

T-Mobile – Head of Acquisition and Retail Marketing 
Across online, telesales and retail channels.

Unilever – Brand Manager for Rimmel Cosmetics

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