Delivering tailored marketing strategies to help SMEs grow and thrive.
Experienced in:
Financial Services, Manufacturing, Energy and Utilities, Media and Entertainment, Hospitality and Leisure
My expertise
Here’s how I can help your business thrive:
- Creating marketing strategies that align with business growth objectives.
- Driving multi-channel campaigns that engage audiences and build brands.
- Developing product and service innovations that resonate with markets.
- Enhancing customer acquisition and retention through tailored strategies.
- Providing leadership in marketing and operational transformation.
My competitive edge
Growth-Oriented Marketing Expertise
I deliver strategies that align marketing with operational goals, driving measurable business outcomes.
About me
As Regional Director for the East Midlands, I work with SME leaders to identify their marketing challenges and connect them with expert fractional marketing directors who deliver measurable results. With over 25 years of experience in diverse sectors, including media, engineering, and automotive, I specialise in combining strategic insight with practical execution to drive success.
At The Woodland Trust, I increased revenue from new member acquisition and contribution per member through multi-channel marketing. At Bauer (formally EMAP plc), I spearheaded the launch of new publications, events and brand extensions, in the UK and overseas. Most recently, I developed a marketing strategy for a motorcycle brand. I’m passionate about helping SMEs align their marketing efforts with their broader goals to achieve sustainable growth.
Fun facts
- Cycling Explorer: My weekend rides often turn into adventures when I accidentally take the scenic route!
- Automotive enthusiast: I probably know far too much trivia about classic cars and motorcycles