Rob Croxall

Rob Croxall

Regional Director

East Midlands

Delivering tailored marketing strategies to help SMEs grow and thrive.

Experienced in:
Financial Services, Manufacturing, Energy and Utilities, Media and Entertainment, Hospitality and Leisure

My expertise

Here’s how I can help your business thrive: 

  • Creating marketing strategies that align with business growth objectives. 
  • Driving multi-channel campaigns that engage audiences and build brands. 
  • Developing product and service innovations that resonate with markets. 
  • Enhancing customer acquisition and retention through tailored strategies. 
  • Providing leadership in marketing and operational transformation.
My competitive edge

Growth-Oriented Marketing Expertise 
I deliver strategies that align marketing with operational goals, driving measurable business outcomes. 

About me

As Regional Director for the East Midlands, I work with SME leaders to identify their marketing challenges and connect them with expert fractional marketing directors who deliver measurable results. With over 25 years of experience in diverse sectors, including media, engineering, and automotive, I specialise in combining strategic insight with practical execution to drive success. 

At The Woodland Trust, I increased revenue from new member acquisition and contribution per member through multi-channel marketing. At Bauer (formally EMAP plc), I spearheaded the launch of new publications, events and brand extensions, in the UK and overseas. Most recently, I developed a marketing strategy for a motorcycle brand. I’m passionate about helping SMEs align their marketing efforts with their broader goals to achieve sustainable growth. 

Fun facts
  • Cycling Explorer: My weekend rides often turn into adventures when I accidentally take the scenic route! 
  • Automotive enthusiast: I probably know far too much trivia about classic cars and motorcycles  

Business insights from Rob Croxall

what marketing to outsource
Article
18 August 2023

What marketing should you outsource and what should you do yourself?

Most marketing teams rely on specialist partners to get the job done. But some jobs you should...

business woman laughing to camera
Article
8 March 2023

4 Ways to Maximise the ROI & Impact of a Limited Marketing Budget

Elevate your marketing ROI, even on a tight budget. Actionable tips for small to mid-sized...

business man working at a laptop
Article
23 February 2023

Data-Backed Secrets to Improve Your Email Marketing Performance

Enhance email marketing with B2B Automation insights. Discover factors affecting open rates, sender...

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