Sally Shuttleworth

My expertise

Here’s how I can help your business thrive: 

• Bringing a high-level strategic vision that aligns marketing efforts to your overall business goals. This helps navigate challenges and seize growth opportunities. 
• Quickly understanding the gaps within your existing marketing and sales function and identifying quick wins as well as the most suitable CMO for your business to work with. 
• Introducing expertise and best practice through innovative marketing leadership, fostering a culture of continuous improvement within your marketing team. 
• Optimising resources to create sustainability as the business grows
• Being a sounding board for you as the business grows and provide out the box thinking 

My competitive edge

Entrepreneurial Insight with Strategic Discipline 
I bring a unique mix of energy, creativity and commercial focus to help SMEs unlock their business transformation.  

About me

As Regional Director for the West Country and Wales, I work closely with SME leaders to address their marketing challenges and connect them with the right fractional marketing directors to achieve meaningful results. With over 25 years of experience, I’ve led both agency and entrepreneurial ventures, equipping me with a deep understanding of what drives growth and transformation. I have the war wounds to prove it!  

I have built 3 businesses from the ground up now, mainly in the baby and toddler industry before embarking on The Marketing Centre. Dizzy Dots designed, manufactured and imported over 200 products, sold through leading SA retailers such as Baby City and Clicks, as well as manufacturing white label ranges for retailers. 

I love the entrepreneurial space and enjoy the dynamism and “ah ha!” moments we see so often when working with businesses in this space. Sometimes, just small adjustments can have the biggest impact and that is my favourite space to work.  

Fun facts

• Addicted to calisthenics: I spend a lot of time upside down and our family is referred to as the Shuttlebats.
• TMC SA: I started The Marketing Centre in South Africa in 2012 now have a fabulous team in Gauteng and the Western Cape that have worked with 100’s of South African businesses. It gives me a good excuse to visit frequently!