Making marketing work for your business – growth strategies & proven results
Experienced in:
Technology, Manufacturing, Retail and E-commerce, Construction and Property, Transportation and Logistics
My expertise
I bring over 20 years of experience in high-growth and regulated environments to help your business thrive by:
- Developing strategic marketing frameworks that drive sustainable growth and return on investment.
- Building robust marketing operations and technology stacks that deliver measurable business impact.
- Creating distinctive brand positions and market entry strategies that capture competitive advantage.
- Implementing data-driven campaigns and digital transformation initiatives across global markets.
- Leading high-performing marketing teams to deliver integrated solutions in complex environments.
My competitive edge
Where Strategic Vision Meets Practical ExecutionI blend creative problem-solving with commercial acumen to deliver pragmatic marketing solutions that drive measurable results, ensuring your business gets both strategic direction and hands-on implementation.
About me
I'm a strategic marketing leader who combines commercial insight with creative problem-solving to help businesses grow and transform. Over two decades, I've worked across technology, private equity, and regulated environments, consistently delivering measurable impact through innovative thinking and data-driven decisions.
In private equity environments, I've led marketing transformations for businesses from £15M to £860M turnover, including launching the groundbreaking FCA-regulated ZenAuto brand for Zenith Vehicles. At logistics giant Evri, I restructured marketing operations to deliver £900K in efficiency savings while increasing team performance by over 40%. For Nexus Vehicle Rental, I pioneered automated demand generation campaigns that generated £305M in pipeline value, contributing to a successful PE exit.
What really drives me is seeing teams and businesses flourish. At StepChange Debt Charity, I transformed an underperforming team of 14 into a cohesive unit delivering exceptional results. Whether scaling SaaS platforms, transforming consumer eCommerce, or revitalising traditional manufacturers, I bring a pragmatic yet creative mindset to every challenge – demonstrated by achieving 300% brand awareness growth at Arctic Hayes and implementing transformative HubSpot CRM implementation at TopSource Worldwide. As a Fractional CMO, I combine strategic vision with hands-on execution, helping ambitious businesses achieve their growth potential through optimised marketing operations and measurable ROI. When I'm not doing that, I mentor other marketing professionals – it's my way of giving back to the industry.
Fun facts
- Intuitive Piano: I can play pretty much any pop song by ear - which has led to some impromptu piano sessions in unexpected places.
- Hidden Talent: I'm a qualified Clinical Hypnotherapist, but I only use my powers for good – we'll work well together – and you're back in the room!
