Driving business growth through strategic marketing strategies
Experienced in:
Technology, Manufacturing, Professional Services, Construction and Property, Energy and Utilities
My expertise
Here’s how I can help you unlock business performance so you can grow and thrive:
- Develop and execute comprehensive marketing strategies that connect to your business goals
- Align strategy with execution to drive growth
- Build integrated marketing and sales process that unlocks revenue opportunities for sustainable, profitable growth.
- Leverage analytics and data insights to reveal hidden revenue potential.
- Deliver integrated campaigns across digital, social, events, content and traditional media.
My competitive edge
Transforming marketing strategies into measurable business growth.
I blend delivering results through strategic growth together with tactical execution, bringing a creative flair that ensures measurable results
About me
I’m passionate about accelerating business growth, and bring fresh, but practical perspectives drawing on diverse experience from large corporates, to cash strapped start-ups.
As a Chartered Marketer with and MBA and over 20 years of experience, I have led marketing teams and initiatives in both large corporates, small businesses and start-ups within the B2B sector, including software, Consultancy, SaaS, professional services and energy.
As CMO at The Smart Cube, I led the global marketing strategy, brand refresh and digital channel launch, resulting in a 35% increase in qualified leads
As Global Marketing Director at Energy Intelligence, I crafted global marketing and key account strategies, including a unique and targeted C-suite strategy that resulted in increased client retention of 15%, and annual revenue uplift of 20%
At Golder Associates, I integrated competitive proposals into the marketing team resulting in an increase win rate of 12% by volume. Played a key role in the development and execution of global Key Account Strategy. By successfully integrating marketing strategy into key account strategy a revenue growth of 24% was achieved globally.
At elementsuite I successfully repositioned the brand, managed the redevelopment of the website, and integrated digital marketing strategies. Implemented CRM and buyer journey strategies resulting in 40% increase in inbound qualified leads.
Fun facts
- I am a Freeman of the City of London and have herded my sheep across London Bridge
- I have been interviewed by BBC Radio 4 ‘You and Yours’ about the marketing concept ‘Blue Monday’
- I have recorded an album at the famous Abbey Road recording studios (I was not alone!) and the album can be streamed on Spotify
