Selina Noton

My expertise

I bring 30 years of experience helping businesses achieve measurable results by: 

• Developing clear marketing strategies that support overall business plans, followed by implementing tactical campaigns that meet deadlines and budgets to deliver the agreed strategic goals.
• Implementing data-driven lead generation strategies for high-impact results. 
• Leading complex brand building and rebranding initiatives during mergers, acquisitions and new market entry diversification projects. 
• Introducing CRMs, KPI dashboards, marketing automation and AI tools to streamline processes and improve ROI.  
• Building professional, functional, happy teams who are enthusiastic about their work and understand the positive impact marketing has on business growth. 

My competitive edge

A Results-Driven Approach to Marketing Leadership 
I combine creative flair with a commitment to measurable outcomes, ensuring every marketing effort delivers a strong return on investment. 

About me

As a Marketing Director with extensive experience across B2B industries, I have worked at board level in large organisations and with SMEs, family firms, PE backed and privately financed start-ups. At Textron Inc, I led a global rebranding initiative during an acquisition, ensuring market clarity and retaining market share. At Vandersanden Group, I launched new products into the UK construction market, generating over 700 leads in six months and securing a £1 million contract.  

For Fisher Jones Greenwood LLP, I introduced CRM and marketing automation to improve efficiency for the struggling team, developed a series of email marketing activities to revitalise a flagging brand position and delivered measurable ROI that supported the practice’s five-year growth objectives.  

At Barker Associates, I have developed a marketing strategy to support the company’s 3-year business plan.  This included launching an inbound lead generation tool that delivered a personalised ‘sustainability in your school’ action plan which produced nearly 100 leads in the first 4 weeks of going live. I also implemented a KPI tracking tool where marketing activities have shown on, or above, target metrics in the top, middle and bottom sections of the marketing funnel. This included a 58% organic increase in the number of mailable prospects in the marketing database and a constantly increasing ROI for PPC campaigns including a traceable journey through to calculated revenue earned from each conversion.  

Fun facts

•  Frustrated Singer: I can’t resist jumping on stage for a bit of karaoke murdering anything from Fleetwood Mac to Taylor Swift 

•  TV Star: I’ve appeared on South Korean television as part of a documentary series on the British Education System.