Shelley Cole

Shelley Cole

Fractional CMO

Southern Counties

Driving business growth through strategic, customer-centric marketing across diverse industries.

Experienced in:
Manufacturing, Retail and E-commerce, Professional Services, Consumer Goods, Media and Entertainment

My expertise

Here’s how I can help your business thrive: 

  • Developing and executing comprehensive marketing strategies and plans. 
  • Building brand identity, awareness and engagement. 
  • Implementing customer-centric campaigns. 
  • Navigating both B2C and B2B markets.
  • Driving growth across various sectors.
My competitive edge

Adaptable Marketing Leadership with Proven Results 
I excel in quickly getting to understand diverse industries and customer needs, enabling the delivery of tailored marketing plans which drive measurable business growth. 

About me

With over 30 years of hands-on marketing experience, I have collaborated with regional, national, and global brands across sectors such as healthcare, entertainment, finance, IT, and manufacturing. My adaptability enables me to swiftly understand new industries and markets, delivering impactful campaigns and effective results. As a Fellow of the Chartered Institute of Marketing, I am dedicated to achieving commercial success by developing strong brands and customer-focused strategies.

At Boots, I restructured, re-merchandised, and executed promotional campaigns that led to growth and increased market share in a core healthcare category. While at Coopervision, I launched a major pan-European campaign, developing the overall identity and communications, and organising events in four countries. At Stannah Stairlifts, I increased leads by 40% year on year and boosted sales by 20%. Additionally, I elevated spontaneous brand awareness from 43% to 86% and expanded national press coverage by over 250%. I also developed and launched a new brand identity, achieving Superbrand status and improving rankings annually.  

Fun facts
  • Aspiring recipe creator: I enjoy experimenting with my own recipes when cooking, usually because I never have exactly the ingredients I need – but with surprisingly good success. The only challenge is replicating the better ones as I also never write them down! 
  • Martial Arts Student: Although only starting my journey relatively recently, I am developing my fighting skills and committed to achieving my black belt. 
Boots
Cooper Vision
Stannah

Ready to take
your marketing seriously?

Since 2010, we’ve helped business owners make sense of marketing.
To make smarter decisions and make the most of their investment.

So if you’re tired of switching from one thing to the next hoping one will stick, maybe it’s time to try a different approach.