Vicki Mapplebeck

My expertise

Here's how I can elevate your business: 

• Developing and implementing marketing strategies that connect with consumers in both B2B and B2C sectors. 
• Leading digital transformation projects, including the launch of eCommerce sites, to boost brand engagement and sales. 
• Building and managing effective teams to achieve business objectives – ensuring cross functional partnerships and Senior Management support. 
• Enhancing brand recognition across international markets through tailored strategies for retail, wholesale, and eCommerce channels. 

My competitive edge

Transforming brands with innovative marketing solutions 
I specialise in revitalising brands by implementing creative marketing strategies that drive growth and increase customer engagement ensuring buy in and collaboration across the wider business. 

About me

With over 30 years of experience in both SMEs and large corporations, I've worked across various industries, including retail, eCommerce, FMCG, franchise, and service sectors. 

My portfolio career to date has been varied working across Commercial Real Estate, Tech Consumer Products, Hospitality and Professional Services. 

At Joyall Limited, I developed and implemented a marketing strategy for a tech start-up, successfully rolling out a comprehensive communications plan. Achieving significant funding from various startup funds to launch the business.   

During my tenure at GreenThumb Lawncare, I led the transformation of the marketing, customer service, and sales functions. These changes improved operational efficiency and increased customer satisfaction resulting in an 80% increase in retention increasing both gross margin and overall revenue significantly. 

At Fiskars Living Group, overseeing brands like Waterford, Wedgwood, and Royal Doulton, I grew brand recognition across international markets by building strategies and tools that allowed implementation at local and regional levels in retail, wholesale, and eCommerce channels. I spent several years as Head of Retail, with over 105 stores, covering wholesale, outlet and concession business – achieving significant sales growth and market share in challenging economic times.       

Fun facts

• Travel Enthusiast: I’ve visited over 100 countries and love discovering out of the way places to visit. From Burkina Faso to Croatia – everywhere is an adventure 

• Avid Reader: I’ve achieved a perfect score in the Amazon 365 reader challenger for the last 5 years – that's reading a book every day – my kindle is very full!