Viv Jebson
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Viv Jebson

Role: Marketing Director
Region: Yorkshire and Scotland

Viv has over 30 years experience as a marketeer in a broad range of sectors: retail, FMCG, clothing, travel and manufacturing. With additional experience in general management of B2B businesses, she has a good commercial awareness and full understanding of the issues faced by the owners of SME’s.

She has a strong belief in getting marketing central to a business, empowering people to make changes and the need to “do things” to make growth happen. Recent experience: developing strategic marketing campaigns, setting up e-commerce channels, social media, lead generation, brand development. 

 

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Experience


Full Time:

Retail

Extensive marketing management experience in travel, clothing and variety/value markets encompassing branding, store layout, look and feel, point of sale material, store promotions.

B2B Manufacturing

Brand development, value proposition, lead generation, exhibitions, catalogue and website / e-commerce development, social media, attracting and developing wholesale and distributor sales channels, developing sales and tendering processes.

Simon Jersey

Marketing Director£26m corporate clothing: Catalogue production in 4 languages, international distributor channel development, telemarketing and call centre management, fashion shows, development of customer acquisition and retention programmes

Sutcliffe Play Limited

Marketing & Managing Director
£11m designer and manufacturer of childrens’ playground equipment

Part Time:

Bird Stainless & AKM Tool Steels
Brand positioning, new websites, international market development, social media, customer acquisition.

Brooksby Projects
Designer and manufacturer or balconies for high residential buildings. Strategy formulation & execution.

CATRA - Cutlery & Allied Trades Association

Crystallising brand & value proposition, developing marketing strategy, implementing new CRM system, lead generation.

Meesons
Security System Supplier, speed-gates, turnstiles etc. Strategy development &mentoring the in-house marketing team.

 

Business insights
by Viv Jebson

Getting ready for Brexit - Looking after your customers
Article
19 September 2018

Getting Ready For Brexit: Looking After Your Customers

Deal or no deal, Brexit will shake up marketplaces - but keeping customers front and centre will...

Read article