What you can
expect to learn

ROI - Return on Investment - forms the backbone for successful business leadership. However measuring the Return on Marketing Investment (ROMI) remains elusive for many business owners.

It's not hard to see why. When you're focussed on marketing activity, it can be difficult to track the relationship between spend and results. Conversely, it's easy to be overwhelmed by too much marketing data. 

In less than 60 minutes you will learn:

1. The top 6 Marketing Metrics that every business leader should measure. 
2. How to structure a Marketing Dashboard that facilitates decision-making
3. Practical examples for applying these measurements to your business.
4. Tips on how best to optimise your Return on Marketing Investment. 
5. A simple self-assessment tool analysing your current marketing performance.
   
   

Speaker: Brian Hardie

Brian is Regional Director with The Marketing Centre and leads the team across the Home Counties. He has met hundreds of ambitious SME’s over the last few years and is passionate about supporting business owners achieve amazing returns on their Marketing Investment. He offers extensive senior level B2B marketing experience across logistics, technology and outsourcing sectors. View his profile here. 

This event is relevant for CEOs, MD’s and business leaders with financial responsibility for the P&L within small and mid-size businesses (£5m+).

Please note: The content of this event will be aimed at people running businesses or organisations of at least 20 staff and it’s unlikely to be so relevant to sole traders or micro-businesses. If a registration does not fit our delegate criteria we reserve the right to cancel the registration. We verify you via your use of your professional email address in your registration. Registrations made via personal, rather than professional, email addresses will not usually be accepted.